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All Loyalty Marketing Articles - Page 9
The New Generation of Loyalty Marketing

The New Generation of Loyalty Marketing

Loyalty Marketing

Many brands think little about loyalty. Why? Is loyalty management stale? That’s not to say loyalty programs no longer work, or consumers are no longer loyal. While they are definitely... read more

Measuring Customer Loyalty in Non-Competitive Environments

Measuring Customer Loyalty in Non-Competitive Environments

Loyalty Marketing

Measuring customer loyalty, the degree to which customers engage in positive behaviors toward your company/brand, is essential for your customer experience management (CEM) program. We know that customer loyalty is... read more

Creating Loyalty With Your Clients Through Social Media

Creating Loyalty With Your Clients Through Social Media

Loyalty Marketing

This past week, I was reviewing some figures regarding clients and it is amazing to me that some clients have been with the company I work with for over 30... read more

Customer Loyalty and the Election: Not as Different as Red and Blue

Customer Loyalty and the Election: Not as Different as Red and Blue

Loyalty Marketing

Marketing and advertising expenditures this election season at the national, state and local level are estimated at over six billion dollars. Countless phone calls, scores of direct mail, social media... read more

Can Entrepreneurs Build Loyalty Simply by Listening to Clients’ Stories?

Can Entrepreneurs Build Loyalty Simply by Listening to Clients’ Stories?

Loyalty Marketing

In his book Enchantment, Guy Kawasaki devotes many pages to the concept of achieving likeability. “For people to like you they have to accept you, and you have to accept... read more


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The Loyalty Card Misconception

The Loyalty Card Misconception

Loyalty Marketing

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There are a few sides to the loyalty card argument. The consumer arguments go like this: I LOVE loyalty cards! I get great discounts at all kinds of stores and... read more

Shhhhh! How Secrets Build Brand Loyalty

Shhhhh! How Secrets Build Brand Loyalty

Loyalty Marketing

Many companies use customer loyalty programs to generate repeat business and brand advocacy . . . but can brand secrets yield this kind of business value, as well? Image courtesy... read more

Don't Just Give Me an iPhone 5 (and Other Loyalty Lessons)

Don’t Just Give Me an iPhone 5 (and Other Loyalty Lessons)

Loyalty Marketing

I am a member of six airline customer loyalty programs, but I would only recommend one to my friends (appreciate the great service, Jet Blue). I have at least 14... read more

Apple, Amazon, Samsung, YouTube, and Twitter Are 2012 Loyalty Leaders

Apple, Amazon, Samsung, YouTube, and Twitter Are 2012 Loyalty Leaders

Loyalty Marketing

Consumers expectations for social, emotional, and electronic connections turned brands like Apple, Amazon, Samsung, YouTube, and Twitter into the big leaders on the 2012 Brand Keys Loyalty Leaders List. It’s... read more

7 Ways to Get the Most Out of Your Loyalty Card

7 Ways to Get the Most Out of Your Loyalty Card

Loyalty Marketing

Loyalty cards, which seem to be everywhere these days, allow you to build up points when you shop, or when you use or subscribe to a regular service. Many people... read more

Loyalty is About the Consumer, Not the Business

Loyalty is About the Consumer, Not the Business

Loyalty Marketing

In our harried world of news, noises and conversations, there is one thing businesses can do now. Focus on the Consumer Better There is no excuse for this atrocity. It... read more

Thank You: 3 Simple Stories about “Social” Experience and Client Loyalty

Thank You: 3 Simple Stories about “Social” Experience and Client Loyalty

Loyalty Marketing

While Gary Vaynerchuk’s book, The Thank You Economy, demonstrates the power of today’s social media movement and the culture—the expectation—of communication, transparency and connection that social media revived, it also... read more

Marketing Kanye West Style

Marketing Kanye West Style

Loyalty Marketing

We all remember the 2009 VMA Awards debacle when Kanye West stole Taylor Swift’s thunder during her acceptance speech for Best Female Video. Our mouths dropped in shock in what we now... read more

Five Effective Ways to be Exclusive [Everyone Can’t be a VIP]

Five Effective Ways to be Exclusive [Everyone Can’t be a VIP]

Loyalty Marketing

What’s happened to exclusivity? It’s not exclusive anymore—and that, to me, is a bit of a problem. The trend among many companies and brands is to offer “exclusive” to everyone.... read more

Your Customers Called…They’re Lonely

Your Customers Called…They’re Lonely

Loyalty Marketing

“Hey, it’s me… your old customer… remember me? I bought from you a while back. I’m in need of your service again, but I didn’t know if your business was even in... read more