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All Loyalty Marketing Articles - Page 9
Coalition Loyalty: What the Rest of the World Knows

Coalition Loyalty: What the Rest of the World Knows

Loyalty Marketing

Imagine if Shell, Kroger, Macy’s, Delta Air Lines, Visa and CVS joined to form a loyalty rewards program Dream Team, one that allowed consumers to accumulate and redeem thousands of... read more

Customer Loyalty Ain’t What It Used to Be.

Customer Loyalty Ain’t What It Used to Be.

Loyalty Marketing

How loyal are you to the brands you use? Whether as a businessperson or consumer, I’ll bet there isn’t a company you wouldn’t consider switching from if you could find... read more

Can’t Buy Me Love: Emotion Trumps Monetary Reward When it Comes to Customer Loyalty

Can’t Buy Me Love: Emotion Trumps Monetary Reward When it Comes to Customer Loyalty

Loyalty Marketing

While many online consumers initially select a brand for its points or rewards system, a recent eMarketer article reports that this type of customer love and loyalty is fleeting, only... read more

Ditch the Likes for Loyalty

Ditch the Likes for Loyalty

Loyalty Marketing

You’ve heard of mobile-first organizations, those that launch first on mobile devices prior to web. That can be a good idea for some, but being a consumer-first organization is a... read more

The IQ/EQ Test: A New Measure of Long-Term Loyalty

The IQ/EQ Test: A New Measure of Long-Term Loyalty

Loyalty Marketing

When it comes to the qualities that enable us to connect as people, and as organizations, I’ve come to believe there are two measures: the IQ and the EQ. For... read more

“I Like You, But We Don’t Have a Relationship!” In Romance, as in Marketing, Values Matter

“I Like You, But We Don’t Have a Relationship!” In Romance, as in Marketing, Values Matter

Loyalty Marketing

So your customers “like” you. And, at some point, you want them to become “engaged,” and then eventually commit to a serious relationship, proclaiming their “loyalty,” rather than seeing other... read more

How CRM Can Help Promoting Brand Loyalty

How CRM Can Help Promoting Brand Loyalty

Loyalty Marketing

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A customer relationship management software is to help with dealing with customer issues in order to offer better services to them. But over the years, demands from CRM software solutions... read more

Knocking on Loyalty’s Doors

Knocking on Loyalty’s Doors

Loyalty Marketing

Never take for granted the mere act of a customer walking through your door. Every time it happens, it symbolizes the passage across many thresholds to customer intimacy. Think about... read more

4 Basic Steps to Achieving Customer Intimacy

4 Basic Steps to Achieving Customer Intimacy

Loyalty Marketing

I have a friend who used to shop at the same grocery store almost every week. And every week, she complained about how much she hated going there. The store... read more

Customer Loyalty: 3 Ways to Create a Cult-Like Following

Customer Loyalty: 3 Ways to Create a Cult-Like Following

Loyalty Marketing

Have you ever been a member of a cult? Don’t be so quick to say “no way Jose!” – It seems like a crazy notion, but hear us out. The... read more

Why Fear Marketing Won't Lead to Customer Loyalty

Why Fear Marketing Won’t Lead to Customer Loyalty

Loyalty Marketing

Fear can be a powerful motivator. For instance, did you know there exists a multi-million market for doomsday real estate? People are willing to shell out lots of cash for... read more

What Is Customer Loyalty in the Commercial Airline Industry? Part 2

What Is Customer Loyalty in the Commercial Airline Industry? Part 2

Loyalty Marketing

As in Part 1 – What Is Customer Loyalty in the Commercial Airline Industry I would like to expand on the concept of micro-segmentation and how it can build strength to an... read more

Customer Loyalty Program = E-Commerce Fulfillment Success

Customer Loyalty Program = E-Commerce Fulfillment Success

Loyalty Marketing

What is a customer loyalty program? Well, it depends on whom you ask. To the customer, it’s a chance to get rewarded for doing business with your company. To you... read more

4 Proven Ways To Increase Customer Retention

4 Proven Ways To Increase Customer Retention

Loyalty Marketing

Acquiring new customers costs much more for your online retail business than keeping your existing customers happy. You want to ensure that you are doing everything in your power to... read more

Five Signs Your Online Customers May Be Cheating on You

Five Signs Your Online Customers May Be Cheating on You

Loyalty Marketing

These days, consumers have more choices, more incentives and more reasons to comparison shop for the best deals out there. But Marketers can use online behavior and web analytics to... read more