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Loyalty Marketing

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All Loyalty Marketing Articles - Page 9
“I Like You, But We Don’t Have a Relationship!” In Romance, as in Marketing, Values Matter

“I Like You, But We Don’t Have a Relationship!” In Romance, as in Marketing, Values Matter

Loyalty Marketing

So your customers “like” you. And, at some point, you want them to become “engaged,” and then eventually commit to a serious relationship, proclaiming their “loyalty,” rather than seeing other... read more

How CRM Can Help Promoting Brand Loyalty

How CRM Can Help Promoting Brand Loyalty

Loyalty Marketing

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A customer relationship management software is to help with dealing with customer issues in order to offer better services to them. But over the years, demands from CRM software solutions... read more

Knocking on Loyalty’s Doors

Knocking on Loyalty’s Doors

Loyalty Marketing

Never take for granted the mere act of a customer walking through your door. Every time it happens, it symbolizes the passage across many thresholds to customer intimacy. Think about... read more

4 Basic Steps to Achieving Customer Intimacy

4 Basic Steps to Achieving Customer Intimacy

Loyalty Marketing

I have a friend who used to shop at the same grocery store almost every week. And every week, she complained about how much she hated going there. The store... read more

Customer Loyalty: 3 Ways to Create a Cult-Like Following

Customer Loyalty: 3 Ways to Create a Cult-Like Following

Loyalty Marketing

Have you ever been a member of a cult? Don’t be so quick to say “no way Jose!” – It seems like a crazy notion, but hear us out. The... read more

Why Fear Marketing Won't Lead to Customer Loyalty

Why Fear Marketing Won’t Lead to Customer Loyalty

Loyalty Marketing

Fear can be a powerful motivator. For instance, did you know there exists a multi-million market for doomsday real estate? People are willing to shell out lots of cash for... read more

What Is Customer Loyalty in the Commercial Airline Industry? Part 2

What Is Customer Loyalty in the Commercial Airline Industry? Part 2

Loyalty Marketing

As in Part 1 – What Is Customer Loyalty in the Commercial Airline Industry I would like to expand on the concept of micro-segmentation and how it can build strength to an... read more

Customer Loyalty Program = E-Commerce Fulfillment Success

Customer Loyalty Program = E-Commerce Fulfillment Success

Loyalty Marketing

What is a customer loyalty program? Well, it depends on whom you ask. To the customer, it’s a chance to get rewarded for doing business with your company. To you... read more

4 Proven Ways To Increase Customer Retention

4 Proven Ways To Increase Customer Retention

Loyalty Marketing

Acquiring new customers costs much more for your online retail business than keeping your existing customers happy. You want to ensure that you are doing everything in your power to... read more

Five Signs Your Online Customers May Be Cheating on You

Five Signs Your Online Customers May Be Cheating on You

Loyalty Marketing

These days, consumers have more choices, more incentives and more reasons to comparison shop for the best deals out there. But Marketers can use online behavior and web analytics to... read more

What is Customer Loyalty? Part 2: A Customer Loyalty Measurement Framework

What is Customer Loyalty? Part 2: A Customer Loyalty Measurement Framework

Loyalty Marketing

Read about the development of the RAPID Loyalty Approach. Click image to download the article. Last week, I reviewed several definitions of customer loyalty (see What is Customer Loyalty? Part... read more

Key Features Of A Successful Customer Loyalty Program

Key Features Of A Successful Customer Loyalty Program

Loyalty Marketing

Loyalty card apps for smartphones are a great way to drive business and track customer metrics. However, to get the most out of a loyalty card app, your business has... read more

What Is Customer Loyalty in the Commercial Airline Industry?

What Is Customer Loyalty in the Commercial Airline Industry?

Loyalty Marketing

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There have been countless articles, white papers and blogs written on the topic of Loyalty within the commercial airline industry. However, most of these deal with the use of Loyalty... read more

Nobody’s Perfect - Methods of Improvement That Can Offer the Biggest Gain

Nobody’s Perfect – Methods of Improvement That Can Offer the Biggest Gain

Loyalty Marketing

One management mantra that you’ve probably heard countless times in your life is the quote, “There’s always room for improvement.” Regardless of whether you’re flipping burgers at McDonalds or devising... read more

If Customers Can Own Our Brand, They Can Also Own Our Business

If Customers Can Own Our Brand, They Can Also Own Our Business

Loyalty Marketing

True Customer Loyalty Comes From Emotional Ownership Is a customer loyalty program really a loyalty program? Does the typical customer enrolled in the program feel some sort of connection beyond... read more