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Loyalty Marketing

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All Loyalty Marketing Articles - Page 8
Customer Loyalty is Disappearing as Fast as the Fortune 500

Customer Loyalty is Disappearing as Fast as the Fortune 500

Loyalty Marketing

There have been numerous quotes about the fate of Fortune 500 companies and their disappearing lifespan. In fact, Peggy Noonan wrote an article on Forbes about it in 2011 stating:... read more

Money Sign

Reward Programs on a Budget

Loyalty Marketing

Sometimes your employees just need a boost. If you own or manage a company, you’ve probably noticed that from time to time, even the best workers get a little lax... read more

Forrester Research: Winning Loyalty Takes More than Price

Forrester Research: Winning Loyalty Takes More than Price

Loyalty Marketing

I always knew that customer loyalty was the result of a combination of good practices, but never have I heard the “zone of consistency” as one of them – until now.... read more

What Mayberry Taught Me About Loyalty

What Mayberry Taught Me About Loyalty

Loyalty Marketing

Remember the corner store? The place where you’d go for a yard of twine and the owner would ask about your oldest child, or tell you that your favorite flavor... read more

Social Retailing: “Siri, should I buy this?”

Social Retailing: “Siri, should I buy this?”

Loyalty Marketing

“Siri, should I buy this shirt?” “No. You don’t have anything that goes with it.” “I think he should!” “Who are you?” “Jane’s Siri.” “I think it’s great!” chimed Matt’s... read more

The Secret To Customer Loyalty Building

The Secret To Customer Loyalty Building

Loyalty Marketing

There’s no reason in the world why a customer who has used your product once shouldn’t use it again and again. No reason why they shouldn’t be a life long... read more

3 Steps to Achieve Loyal Customer Gamers

3 Steps to Achieve Loyal Customer Gamers

Loyalty Marketing

It’s already accepted that gamification represents a real hook to gain the loyalty of Generation Y. As a follow up to my previous post, here are 3 main steps to... read more

Is Your Company Ready For Gamification? Here's How To Find Out

Is Your Company Ready For Gamification? Here’s How To Find Out

Loyalty Marketing

Ever heard the quote: “Life’s a game, all you have to do is know how to play it”? Sure you have. But who would have guessed it would become the... read more

The Key to Winning the Loyalty of Generation Y

The Key to Winning the Loyalty of Generation Y

Loyalty Marketing

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Generation Y, people born between 1980 and 1994, don’t respond to traditional loyalty programs based on “earn & burn” or “buy 10, get 1 free” rewards. These “digital natives” are... read more

3 Keys To Creating a Loyalty Program

3 Keys To Creating a Loyalty Program

Loyalty Marketing

Want to start a loyalty program? Starting with the right foundation and understanding of the goals is critical to your success. In this post by retention expert Tobin Lehman, we... read more

Is Your Customer Loyalty Program Following the Trend?

Is Your Customer Loyalty Program Following the Trend?

Loyalty Marketing

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American Express performed a survey, where results discovered “seven in ten Americans (70%) are willing to spend an average of 13% more with companies they believe provide excellent customer service.”... read more

Creating a Customer Loyalty Program & Building Community

Creating a Customer Loyalty Program & Building Community

Loyalty Marketing

If your key ring is like mine, it is full of Customer Loyalty Program FOB tags. Mine has several grocery store “club” tags, a drug store value tag and even... read more

Customer Loyalty: Starring the Sales Team

Customer Loyalty: Starring the Sales Team

Loyalty Marketing

When thinking about who in the organization has the biggest role in creating loyal customers, we typically think of the after-sale service and support teams. But the sales team has... read more

Celebrate Customer Loyalty Month: Top 5 Customer Loyalty Tips

Celebrate Customer Loyalty Month: Top 5 Customer Loyalty Tips

Loyalty Marketing

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If you are in the business of customer service and customer support – take note: It’s Customer Loyalty Month. What does this mean? Well, for one thing, it’s a great... read more

2 Simple Steps to Improved Customer Loyalty

2 Simple Steps to Improved Customer Loyalty

Loyalty Marketing

We’ve heard it all before – it costs a business more money to acquire a new customer than it does to keep a current one. What separates your business apart... read more