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All Loyalty Marketing Articles - Page 8
Nobody’s Perfect - Methods of Improvement That Can Offer the Biggest Gain

Nobody’s Perfect – Methods of Improvement That Can Offer the Biggest Gain

Loyalty Marketing

One management mantra that you’ve probably heard countless times in your life is the quote, “There’s always room for improvement.” Regardless of whether you’re flipping burgers at McDonalds or devising... read more

If Customers Can Own Our Brand, They Can Also Own Our Business

If Customers Can Own Our Brand, They Can Also Own Our Business

Loyalty Marketing

True Customer Loyalty Comes From Emotional Ownership Is a customer loyalty program really a loyalty program? Does the typical customer enrolled in the program feel some sort of connection beyond... read more

The ROI of a Loyal Customer

The ROI of a Loyal Customer

Loyalty Marketing

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I’m asked this question a lot: what’s the return on investment (ROI) of customer loyalty? It’s a good question, and one that’s not as straight-forward to answer as you might... read more

Tailored Strategies for Customer Churn Management

Tailored Strategies for Customer Churn Management

Loyalty Marketing

Customer churn in the services industry is still a growing issue, primarily because many consumers have little or no allegiance to a particular service provider. So, how do we solve... read more

High Value Coupons...Another Rant

High Value Coupons…Another Rant

Loyalty Marketing

Ok class is in session. Coupons are a promotional tool to get consumers to try a new product or to become loyal to a brand. Coupons can also used as... read more


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3 Inspired Ways to Earn Loyalty

3 Inspired Ways to Earn Loyalty

Loyalty Marketing

Don’t you love feeling appreciated? Don’t you hate feeling overlooked? Customers every day are expressing how they feel – publicly – about these emotions. And yet, there are simple ways... read more

How To Cultivate Your Customer Loyalty Program With A Fulfillment Partnership

How To Cultivate Your Customer Loyalty Program With A Fulfillment Partnership

Loyalty Marketing

Repeat customers are everything. Regardless of the business you’re in, it costs less to retain an existing customer than it does to find a new one. This means that your... read more

Is Loyalty Still Dead?

Is Loyalty Still Dead?

Loyalty Marketing

Almost one year ago, I declared loyalty dead. I meant what I said, but now I’d like to examine this argument and hold the magnifying glass up to the crisp,... read more

How To Turn Your Holiday Customers Into Your Loyal and Year-Round Customers

How To Turn Your Holiday Customers Into Your Loyal and Year-Round Customers

Loyalty Marketing

This holiday season can be a great time for your business. For most people, this holiday season means giving. And when we say giving, that could mean spending as well.... read more

Loyalty Programs For Your Customers and The Domino Effect

Loyalty Programs For Your Customers and The Domino Effect

Loyalty Marketing

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After having just endured Black Friday and Cyber Monday, and with the holidays right around the corner, there has been a renewed interest in seeking ways to improve the retail... read more

3 Tips for Utilizing Loyalty Programs to Increase Profits

3 Tips for Utilizing Loyalty Programs to Increase Profits

Loyalty Marketing

Fact: Loyal customers spend on average 65% more than new customers. Fact: New customers cost businesses on average, 500-1000% more than up-selling to existing customers. Fact: A happy customer will... read more

Stop Doing B2B Lead Generation. Start With Loyalty Marketing

Stop Doing B2B Lead Generation. Start With Loyalty Marketing

Loyalty Marketing

Many business marketers focus too much on target numbers, KPI, and other quotas that need to be filled. Well who can blame them as it is part of their job.... read more

Your Guide to Increasing Customer Loyalty Over the Holiday Period

Your Guide to Increasing Customer Loyalty Over the Holiday Period

Loyalty Marketing

A company’s greatest threat is a bunch of indifferent customers. And merely satisfying customers does not safeguard you against indifference. You’re no different from any other business accepting consumers’ hard-earned... read more

Evolution of Retention Marketing Campaigns

Evolution of Retention Marketing Campaigns

Loyalty Marketing

There is an approach to customer retention marketing that seems to appear in organizations that truly “get it”. They understand retention is more than discounts, more than plastic key fobs,... read more

Using Coupons To Kill Customer Loyalty

Using Coupons To Kill Customer Loyalty

Loyalty Marketing

Coupons are a mainstay of the retail and product services marketing toolbox. Most everyone uses coupons and they do a great job of influencing purchase decisions for new customers. The... read more