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All Loyalty Marketing Articles - Page 8
How to Use Coupons to Promote Your Local Business

How to Use Coupons to Promote Your Local Business

Loyalty Marketing

Coupons should be a part of your local online marketing strategy. If they are not right now, you should reconsider. They can drastically impact the effectiveness of existing marketing efforts... read more

Incentives for Customer Loyalty and Luxury Membership Programs

Incentives for Customer Loyalty and Luxury Membership Programs

Loyalty Marketing

A 2011 study on consumer loyalty programs found that “Consumers are very influenced by terminology and perceptions of their importance relative to others in a loyalty program. Status-laden levels of... read more

Turn Daily Deal Recipients Into Repeat Customers

Turn Daily Deal Recipients Into Repeat Customers

Loyalty Marketing

A friend of ours recently ran a Groupon offer for his growing lawn care business in the Pacific Northwest. His business provides great services and has a solid online reputation,... read more

Coalition Loyalty: What the Rest of the World Knows

Coalition Loyalty: What the Rest of the World Knows

Loyalty Marketing

Imagine if Shell, Kroger, Macy’s, Delta Air Lines, Visa and CVS joined to form a loyalty rewards program Dream Team, one that allowed consumers to accumulate and redeem thousands of... read more

Customer Loyalty Ain’t What It Used to Be.

Customer Loyalty Ain’t What It Used to Be.

Loyalty Marketing

How loyal are you to the brands you use? Whether as a businessperson or consumer, I’ll bet there isn’t a company you wouldn’t consider switching from if you could find... read more


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Can’t Buy Me Love: Emotion Trumps Monetary Reward When it Comes to Customer Loyalty

Can’t Buy Me Love: Emotion Trumps Monetary Reward When it Comes to Customer Loyalty

Loyalty Marketing

While many online consumers initially select a brand for its points or rewards system, a recent eMarketer article reports that this type of customer love and loyalty is fleeting, only... read more

Ditch the Likes for Loyalty

Ditch the Likes for Loyalty

Loyalty Marketing

You’ve heard of mobile-first organizations, those that launch first on mobile devices prior to web. That can be a good idea for some, but being a consumer-first organization is a... read more

The IQ/EQ Test: A New Measure of Long-Term Loyalty

The IQ/EQ Test: A New Measure of Long-Term Loyalty

Loyalty Marketing

When it comes to the qualities that enable us to connect as people, and as organizations, I’ve come to believe there are two measures: the IQ and the EQ. For... read more

“I Like You, But We Don’t Have a Relationship!” In Romance, as in Marketing, Values Matter

“I Like You, But We Don’t Have a Relationship!” In Romance, as in Marketing, Values Matter

Loyalty Marketing

So your customers “like” you. And, at some point, you want them to become “engaged,” and then eventually commit to a serious relationship, proclaiming their “loyalty,” rather than seeing other... read more

How CRM Can Help Promoting Brand Loyalty

How CRM Can Help Promoting Brand Loyalty

Loyalty Marketing

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A customer relationship management software is to help with dealing with customer issues in order to offer better services to them. But over the years, demands from CRM software solutions... read more

Knocking on Loyalty’s Doors

Knocking on Loyalty’s Doors

Loyalty Marketing

Never take for granted the mere act of a customer walking through your door. Every time it happens, it symbolizes the passage across many thresholds to customer intimacy. Think about... read more

4 Basic Steps to Achieving Customer Intimacy

4 Basic Steps to Achieving Customer Intimacy

Loyalty Marketing

I have a friend who used to shop at the same grocery store almost every week. And every week, she complained about how much she hated going there. The store... read more

Customer Loyalty: 3 Ways to Create a Cult-Like Following

Customer Loyalty: 3 Ways to Create a Cult-Like Following

Loyalty Marketing

Have you ever been a member of a cult? Don’t be so quick to say “no way Jose!” – It seems like a crazy notion, but hear us out. The... read more

Why Fear Marketing Won't Lead to Customer Loyalty

Why Fear Marketing Won’t Lead to Customer Loyalty

Loyalty Marketing

Fear can be a powerful motivator. For instance, did you know there exists a multi-million market for doomsday real estate? People are willing to shell out lots of cash for... read more

What Is Customer Loyalty in the Commercial Airline Industry? Part 2

What Is Customer Loyalty in the Commercial Airline Industry? Part 2

Loyalty Marketing

As in Part 1 – What Is Customer Loyalty in the Commercial Airline Industry I would like to expand on the concept of micro-segmentation and how it can build strength to an... read more