Free Webcast: Four Ways To Improve Your Content Marketing Maturity – Learn More ›

Loyalty Marketing

Social Sharing Buttons:  
All Loyalty Marketing Articles - Page 8
Creating a Customer Loyalty Program & Building Community

Creating a Customer Loyalty Program & Building Community

Loyalty Marketing

If your key ring is like mine, it is full of Customer Loyalty Program FOB tags. Mine has several grocery store “club” tags, a drug store value tag and even... read more

Customer Loyalty: Starring the Sales Team

Customer Loyalty: Starring the Sales Team

Loyalty Marketing

When thinking about who in the organization has the biggest role in creating loyal customers, we typically think of the after-sale service and support teams. But the sales team has... read more

Celebrate Customer Loyalty Month: Top 5 Customer Loyalty Tips

Celebrate Customer Loyalty Month: Top 5 Customer Loyalty Tips

Loyalty Marketing

2

If you are in the business of customer service and customer support – take note: It’s Customer Loyalty Month. What does this mean? Well, for one thing, it’s a great... read more

2 Simple Steps to Improved Customer Loyalty

2 Simple Steps to Improved Customer Loyalty

Loyalty Marketing

We’ve heard it all before – it costs a business more money to acquire a new customer than it does to keep a current one. What separates your business apart... read more

11 Tips for Cultivating Customer Loyalty

11 Tips for Cultivating Customer Loyalty

Loyalty Marketing

Question: What’s your best tip for increasing customer loyalty? Question by: Ashley Always Over Deliver “First and foremost, meet the needs of the customer, then take it up a notch... read more

Distinguishing Customer Loyalty From Customer Satisfaction

Distinguishing Customer Loyalty From Customer Satisfaction

Loyalty Marketing

Customer satisfaction is the Trojan horse of loyalty. Companies must not mistake one for the other. If customer satisfaction is viewed as true loyalty, then the company tricks itself into... read more

Want Loyalty? Create a Marketing Movement from the Inside Out

Want Loyalty? Create a Marketing Movement from the Inside Out

Loyalty Marketing

I’ve always joked that marketing is a not missionary position! There is a lot of truth in comedy. Marketing is about preaching to the already converted. Your job is to... read more

How to Use Coupons to Promote Your Local Business

How to Use Coupons to Promote Your Local Business

Loyalty Marketing

Coupons should be a part of your local online marketing strategy. If they are not right now, you should reconsider. They can drastically impact the effectiveness of existing marketing efforts... read more

Incentives for Customer Loyalty and Luxury Membership Programs

Incentives for Customer Loyalty and Luxury Membership Programs

Loyalty Marketing

A 2011 study on consumer loyalty programs found that “Consumers are very influenced by terminology and perceptions of their importance relative to others in a loyalty program. Status-laden levels of... read more

Turn Daily Deal Recipients Into Repeat Customers

Turn Daily Deal Recipients Into Repeat Customers

Loyalty Marketing

A friend of ours recently ran a Groupon offer for his growing lawn care business in the Pacific Northwest. His business provides great services and has a solid online reputation,... read more

Coalition Loyalty: What the Rest of the World Knows

Coalition Loyalty: What the Rest of the World Knows

Loyalty Marketing

Imagine if Shell, Kroger, Macy’s, Delta Air Lines, Visa and CVS joined to form a loyalty rewards program Dream Team, one that allowed consumers to accumulate and redeem thousands of... read more

Customer Loyalty Ain’t What It Used to Be.

Customer Loyalty Ain’t What It Used to Be.

Loyalty Marketing

How loyal are you to the brands you use? Whether as a businessperson or consumer, I’ll bet there isn’t a company you wouldn’t consider switching from if you could find... read more

Can’t Buy Me Love: Emotion Trumps Monetary Reward When it Comes to Customer Loyalty

Can’t Buy Me Love: Emotion Trumps Monetary Reward When it Comes to Customer Loyalty

Loyalty Marketing

While many online consumers initially select a brand for its points or rewards system, a recent eMarketer article reports that this type of customer love and loyalty is fleeting, only... read more

Ditch the Likes for Loyalty

Ditch the Likes for Loyalty

Loyalty Marketing

You’ve heard of mobile-first organizations, those that launch first on mobile devices prior to web. That can be a good idea for some, but being a consumer-first organization is a... read more

The IQ/EQ Test: A New Measure of Long-Term Loyalty

The IQ/EQ Test: A New Measure of Long-Term Loyalty

Loyalty Marketing

When it comes to the qualities that enable us to connect as people, and as organizations, I’ve come to believe there are two measures: the IQ and the EQ. For... read more