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Loyalty Marketing

Popular Today in Loyalty Marketing:

Achieving Loyalty in the “Age of the Consumer”

Achieving Loyalty in the “Age of the Consumer”
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The Key to Cultivating Loyalty is Feeding Both Sides of the Brain

The Key to Cultivating Loyalty is Feeding Both Sides of the Brain

Loyalty Marketing

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The human brain is divided into two hemispheres with unique qualities: the right hemisphere handles novelty and is the dreamy one, while the left hemisphere handles knowledge and is the... read more

How Twitter Can Help Travel Companies Build Customer Loyalty

How Twitter Can Help Travel Companies Build Customer Loyalty

Loyalty Marketing

Twitter’s popularity has exploded over the past five years, with the social media network now estimated at around 250 million active users with about 500 million tweets posted each day.... read more

5 Steps to Increasing Brand Loyalty: The Customer-Focused Edition

5 Steps to Increasing Brand Loyalty: The Customer-Focused Edition

Loyalty Marketing

Here’s the not-very-well-kept secret to increasing brand loyalty: people like to hear about themselves. There’s no coincidence that the highly-targeted younger generation, Generation Y, is also known as “Generation Me.”... read more

Social Fans – Determining Loyalty

Social Fans – Determining Loyalty

Loyalty Marketing

You have several business goals when it comes to your online interactions. You need to make sure that your brand is recognized and you need to build a loyal following... read more

The Hundred Dollar Loyalty Program

The Hundred Dollar Loyalty Program

Loyalty Marketing

Looking for a simple way to get into a loyalty program? A punch card program is the ticket for you, and in this post we explain how you can setup... read more

Customer Loyalty is Disappearing as Fast as the Fortune 500

Customer Loyalty is Disappearing as Fast as the Fortune 500

Loyalty Marketing

There have been numerous quotes about the fate of Fortune 500 companies and their disappearing lifespan. In fact, Peggy Noonan wrote an article on Forbes about it in 2011 stating:... read more

Money Sign

Reward Programs on a Budget

Loyalty Marketing

Sometimes your employees just need a boost. If you own or manage a company, you’ve probably noticed that from time to time, even the best workers get a little lax... read more

Forrester Research: Winning Loyalty Takes More than Price

Forrester Research: Winning Loyalty Takes More than Price

Loyalty Marketing

I always knew that customer loyalty was the result of a combination of good practices, but never have I heard the “zone of consistency” as one of them – until now.... read more

What Mayberry Taught Me About Loyalty

What Mayberry Taught Me About Loyalty

Loyalty Marketing

Remember the corner store? The place where you’d go for a yard of twine and the owner would ask about your oldest child, or tell you that your favorite flavor... read more

Social Retailing: “Siri, should I buy this?”

Social Retailing: “Siri, should I buy this?”

Loyalty Marketing

“Siri, should I buy this shirt?” “No. You don’t have anything that goes with it.” “I think he should!” “Who are you?” “Jane’s Siri.” “I think it’s great!” chimed Matt’s... read more

The Secret To Customer Loyalty Building

The Secret To Customer Loyalty Building

Loyalty Marketing

There’s no reason in the world why a customer who has used your product once shouldn’t use it again and again. No reason why they shouldn’t be a life long... read more

3 Steps to Achieve Loyal Customer Gamers

3 Steps to Achieve Loyal Customer Gamers

Loyalty Marketing

It’s already accepted that gamification represents a real hook to gain the loyalty of Generation Y. As a follow up to my previous post, here are 3 main steps to... read more

Is Your Company Ready For Gamification? Here's How To Find Out

Is Your Company Ready For Gamification? Here’s How To Find Out

Loyalty Marketing

Ever heard the quote: “Life’s a game, all you have to do is know how to play it”? Sure you have. But who would have guessed it would become the... read more

The Key to Winning the Loyalty of Generation Y

The Key to Winning the Loyalty of Generation Y

Loyalty Marketing

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Generation Y, people born between 1980 and 1994, don’t respond to traditional loyalty programs based on “earn & burn” or “buy 10, get 1 free” rewards. These “digital natives” are... read more

3 Keys To Creating a Loyalty Program

3 Keys To Creating a Loyalty Program

Loyalty Marketing

Want to start a loyalty program? Starting with the right foundation and understanding of the goals is critical to your success. In this post by retention expert Tobin Lehman, we... read more