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Loyalty Marketing

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All Loyalty Marketing Articles - Page 6
Creating Loyal Customers -- A Different Perspective

Creating Loyal Customers — A Different Perspective

Loyalty Marketing

Every business owner knows that satisfying — and retaining — customers is as important as anything they do to achieve and maintain success. They, as well as most of their... read more

Destination Client Loyalty Tied to Engagement

Destination Client Loyalty Tied to Engagement

Loyalty Marketing

Note: I’ve taken it upon myself to change references to “customers” to be “clients.” Read my Client vs. Customer: Your Mindset Matters article to discover why. I’ve also taken perspectives... read more

Why Consumers Change Brands

Why Consumers Change Brands

Loyalty Marketing

Decades ago, a major cigarette brand won a lot of attention with the tagline “I’d rather fight than switch.” Today, U.S. consumers are switching brands to the tune of $1.3... read more

Loyalty Marketing: Understanding it and Getting it Right

Loyalty Marketing: Understanding it and Getting it Right

Loyalty Marketing

What the Dallas Cowboys & Chef Boyardee Both Prove About Loyalty Marketing I read a quote the other day posted by Seth Godin that really opened my eyes to the true meaning... read more

3 Tips to Increase Customer Engagement with Loyalty Rewards

3 Tips to Increase Customer Engagement with Loyalty Rewards

Loyalty Marketing

If you are a bar, restaurant, coffee shop, salon, spa or other retail store, you know one of the hardest part about running your business is bringing existing customers back... read more

A Formulaic Approach to Loyalty

A Formulaic Approach to Loyalty

Loyalty Marketing

Still looking at loyalty this week, I wanted to see if we can create a more formulaic approach to it. Now, huge caveat – there is no proof or evidence... read more

Why Customer Loyalty is Declining and What Companies Can Do About It

Why Customer Loyalty is Declining and What Companies Can Do About It

Loyalty Marketing

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Various studies point in the same direction: customer loyalty is disappearing in a hurry. Consumers put less trust in brands and tend to switch brands a lot faster. The famous... read more

Loyalty: What is it and How Do You Cultivate it?

Loyalty: What is it and How Do You Cultivate it?

Loyalty Marketing

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I have been meaning to write about this for a while, but it wasn’t until I answered a question for someone yesterday that I had some words that actually made... read more

Consumer Loyalty, Decision Making and Retail Banking in a Digital World

Consumer Loyalty, Decision Making and Retail Banking in a Digital World

Loyalty Marketing

In 2010, the Harvard Business Review discussed how digital technologies, and the use of social media was impacting traditional thinking about the consumer buying journey. The way consumers were interacting... read more

Creating Loyal Brand Fans

Creating Loyal Brand Fans

Loyalty Marketing

Having loyal brand fans is sort of like your being Mick Jagger and being followed around by groupies. Anytime a star exists, that person will be accompanied by fans. In... read more

Loyalty Perks Can Help Build and Retain Members

Loyalty Perks Can Help Build and Retain Members

Loyalty Marketing

An organization’s success can be largely based upon how successful they are at recruiting new members and retaining those they already have. One strategy that has worked time after time... read more

Mobile Loyalty Marketing: Using Apps to Improve Customer Loyalty

Mobile Loyalty Marketing: Using Apps to Improve Customer Loyalty

Loyalty Marketing

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The strength of a loyalty program relies on the sustained participation of active members. Programs without sufficient customer engagement do not gain repeat customers or increase revenues. This shows the... read more

Two Kinds of Loyalty Programs

Two Kinds of Loyalty Programs

Loyalty Marketing

There are two types loyalty programs that a brand can run: Bought Loyalty: All loyalty programs that rely on points and freebies against the points are trying buy loyalty through... read more

Turning a Frown Upside Down – How Negative WOM Can Help Your Brand

Turning a Frown Upside Down – How Negative WOM Can Help Your Brand

Loyalty Marketing

The old phrase goes, “there is no such thing as bad publicity.” Now research shows there may be no such thing as bad word of mouth. A July report by... read more

The Rise of the Brand Advocate

The Rise of the Brand Advocate

Loyalty Marketing

What’s the difference between a customer and a brand advocate? More importantly, how does it affect your company’s social marketing strategy? Considering it costs about 5-10 times more to acquire a... read more