Free Webcast: The 7 Deadly Sins of Lead-Gen Landing Pages – Learn More ›

Loyalty Marketing

Social Sharing Buttons:  
All Loyalty Marketing Articles - Page 6
3 Tips to Increase Customer Engagement with Loyalty Rewards

3 Tips to Increase Customer Engagement with Loyalty Rewards

Loyalty Marketing

If you are a bar, restaurant, coffee shop, salon, spa or other retail store, you know one of the hardest part about running your business is bringing existing customers back... read more

A Formulaic Approach to Loyalty

A Formulaic Approach to Loyalty

Loyalty Marketing

Still looking at loyalty this week, I wanted to see if we can create a more formulaic approach to it. Now, huge caveat – there is no proof or evidence... read more

Why Customer Loyalty is Declining and What Companies Can Do About It

Why Customer Loyalty is Declining and What Companies Can Do About It

Loyalty Marketing

2

Various studies point in the same direction: customer loyalty is disappearing in a hurry. Consumers put less trust in brands and tend to switch brands a lot faster. The famous... read more

Loyalty: What is it and How Do You Cultivate it?

Loyalty: What is it and How Do You Cultivate it?

Loyalty Marketing

1

I have been meaning to write about this for a while, but it wasn’t until I answered a question for someone yesterday that I had some words that actually made... read more

Consumer Loyalty, Decision Making and Retail Banking in a Digital World

Consumer Loyalty, Decision Making and Retail Banking in a Digital World

Loyalty Marketing

In 2010, the Harvard Business Review discussed how digital technologies, and the use of social media was impacting traditional thinking about the consumer buying journey. The way consumers were interacting... read more

Creating Loyal Brand Fans

Creating Loyal Brand Fans

Loyalty Marketing

Having loyal brand fans is sort of like your being Mick Jagger and being followed around by groupies. Anytime a star exists, that person will be accompanied by fans. In... read more

Loyalty Perks Can Help Build and Retain Members

Loyalty Perks Can Help Build and Retain Members

Loyalty Marketing

An organization’s success can be largely based upon how successful they are at recruiting new members and retaining those they already have. One strategy that has worked time after time... read more

Mobile Loyalty Marketing: Using Apps to Improve Customer Loyalty

Mobile Loyalty Marketing: Using Apps to Improve Customer Loyalty

Loyalty Marketing

3

The strength of a loyalty program relies on the sustained participation of active members. Programs without sufficient customer engagement do not gain repeat customers or increase revenues. This shows the... read more

Two Kinds of Loyalty Programs

Two Kinds of Loyalty Programs

Loyalty Marketing

There are two types loyalty programs that a brand can run: Bought Loyalty: All loyalty programs that rely on points and freebies against the points are trying buy loyalty through... read more

Turning a Frown Upside Down – How Negative WOM Can Help Your Brand

Turning a Frown Upside Down – How Negative WOM Can Help Your Brand

Loyalty Marketing

The old phrase goes, “there is no such thing as bad publicity.” Now research shows there may be no such thing as bad word of mouth. A July report by... read more

The Rise of the Brand Advocate

The Rise of the Brand Advocate

Loyalty Marketing

What’s the difference between a customer and a brand advocate? More importantly, how does it affect your company’s social marketing strategy? Considering it costs about 5-10 times more to acquire a... read more

Sustaining Loyalty of Post-Market Consumers on Social Media

Sustaining Loyalty of Post-Market Consumers on Social Media

Loyalty Marketing

1

Social media marketing is perfectly suited to sustain relationships with your consumers, even after they’ve made a purchase. An effective social media strategy that accomplishes this will result in sustaining... read more

5 Personal Touches to Enhance Brand Loyalty

5 Personal Touches to Enhance Brand Loyalty

Loyalty Marketing

In a world where consumer attention is more fragmented than ever before, personalizing the digital experience is a necessary step in fostering brand loyalty. By this point, we are all... read more

Wired Together: Building Customer Loyalty And Word of Mouth

Wired Together: Building Customer Loyalty And Word of Mouth

Loyalty Marketing

There are two questions I receive from business contacts regularly. How can we increase loyalty? How can we get more word-of-mouth business? They are actually two sides of the same... read more

If Your Loyalty Program Isn’t Inspiring Loyalty, Why Should Your Customers Stick Around?

If Your Loyalty Program Isn’t Inspiring Loyalty, Why Should Your Customers Stick Around?

Loyalty Marketing

I belong to a lot of customer loyalty programs. In fact, you might say that when it comes to loyalty programs, I’m a “frequent flier.” if there’s a program to... read more