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All Loyalty Marketing Articles - Page 6
If Your Loyalty Program Isn’t Inspiring Loyalty, Why Should Your Customers Stick Around?

If Your Loyalty Program Isn’t Inspiring Loyalty, Why Should Your Customers Stick Around?

Loyalty Marketing

I belong to a lot of customer loyalty programs. In fact, you might say that when it comes to loyalty programs, I’m a “frequent flier.” if there’s a program to... read more

3 Principles of Customer Loyalty

3 Principles of Customer Loyalty

Loyalty Marketing

There are three principles a business must focus on to encourage customer loyalty and increase share of wallet. The most successful organizations are those that realize the true value of... read more

Loyalty Rewards of the Future

Loyalty Rewards of the Future

Loyalty Marketing

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Another month, another theme here at 360Connext! This time, we’re pointing our Customer Experience Investigation™ magnifying glasses on the challenges and successes that come with loyalty rewards. What does it... read more

Bring Customers Back with a Loyalty Program

Bring Customers Back with a Loyalty Program

Loyalty Marketing

My friends refer to me as the coupon queen because I’m always looking for a great deal. Therefore, it should come as no surprise that I’m constantly signing up for... read more

Rethinking Customer Loyalty

Rethinking Customer Loyalty

Loyalty Marketing

Customer loyalty programs have long been a staple of enterprise marketing activities. The thinking has always been that rewarding repeat transactions – the behaviour most desired by the brand running... read more


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You Say You Want a Revolution? Well, You Know…

You Say You Want a Revolution? Well, You Know…

Loyalty Marketing

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If one was to just look at the sheer number of loyalty programs out there, one would be given the impression that they’re really popular. How many little plastic cards... read more

13 Actionable Tactics To Increase Consumer Loyalty Through Social Media Marketing

13 Actionable Tactics To Increase Consumer Loyalty Through Social Media Marketing

Loyalty Marketing

It’s no secret that basic human nature compels individuals to want to be a part of something. That’s a major reason why social media communication works so well. In the... read more

The Key to Cultivating Loyalty is Feeding Both Sides of the Brain

The Key to Cultivating Loyalty is Feeding Both Sides of the Brain

Loyalty Marketing

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The human brain is divided into two hemispheres with unique qualities: the right hemisphere handles novelty and is the dreamy one, while the left hemisphere handles knowledge and is the... read more

How Twitter Can Help Travel Companies Build Customer Loyalty

How Twitter Can Help Travel Companies Build Customer Loyalty

Loyalty Marketing

Twitter’s popularity has exploded over the past five years, with the social media network now estimated at around 250 million active users with about 500 million tweets posted each day.... read more

5 Steps to Increasing Brand Loyalty: The Customer-Focused Edition

5 Steps to Increasing Brand Loyalty: The Customer-Focused Edition

Loyalty Marketing

Here’s the not-very-well-kept secret to increasing brand loyalty: people like to hear about themselves. There’s no coincidence that the highly-targeted younger generation, Generation Y, is also known as “Generation Me.”... read more

Social Fans – Determining Loyalty

Social Fans – Determining Loyalty

Loyalty Marketing

You have several business goals when it comes to your online interactions. You need to make sure that your brand is recognized and you need to build a loyal following... read more

The Hundred Dollar Loyalty Program

The Hundred Dollar Loyalty Program

Loyalty Marketing

Looking for a simple way to get into a loyalty program? A punch card program is the ticket for you, and in this post we explain how you can setup... read more

Customer Loyalty is Disappearing as Fast as the Fortune 500

Customer Loyalty is Disappearing as Fast as the Fortune 500

Loyalty Marketing

There have been numerous quotes about the fate of Fortune 500 companies and their disappearing lifespan. In fact, Peggy Noonan wrote an article on Forbes about it in 2011 stating:... read more

Money Sign

Reward Programs on a Budget

Loyalty Marketing

Sometimes your employees just need a boost. If you own or manage a company, you’ve probably noticed that from time to time, even the best workers get a little lax... read more

Forrester Research: Winning Loyalty Takes More than Price

Forrester Research: Winning Loyalty Takes More than Price

Loyalty Marketing

I always knew that customer loyalty was the result of a combination of good practices, but never have I heard the “zone of consistency” as one of them – until now.... read more