Free Webcast: Four Ways To Improve Your Content Marketing Maturity – Learn More ›

Loyalty Marketing

Social Sharing Buttons:  
All Loyalty Marketing Articles - Page 6
Mobile Loyalty Marketing: Using Apps to Improve Customer Loyalty

Mobile Loyalty Marketing: Using Apps to Improve Customer Loyalty

Loyalty Marketing

3

The strength of a loyalty program relies on the sustained participation of active members. Programs without sufficient customer engagement do not gain repeat customers or increase revenues. This shows the... read more

Two Kinds of Loyalty Programs

Two Kinds of Loyalty Programs

Loyalty Marketing

There are two types loyalty programs that a brand can run: Bought Loyalty: All loyalty programs that rely on points and freebies against the points are trying buy loyalty through... read more

Turning a Frown Upside Down – How Negative WOM Can Help Your Brand

Turning a Frown Upside Down – How Negative WOM Can Help Your Brand

Loyalty Marketing

The old phrase goes, “there is no such thing as bad publicity.” Now research shows there may be no such thing as bad word of mouth. A July report by... read more

The Rise of the Brand Advocate

The Rise of the Brand Advocate

Loyalty Marketing

What’s the difference between a customer and a brand advocate? More importantly, how does it affect your company’s social marketing strategy? Considering it costs about 5-10 times more to acquire a... read more

Sustaining Loyalty of Post-Market Consumers on Social Media

Sustaining Loyalty of Post-Market Consumers on Social Media

Loyalty Marketing

1

Social media marketing is perfectly suited to sustain relationships with your consumers, even after they’ve made a purchase. An effective social media strategy that accomplishes this will result in sustaining... read more

5 Personal Touches to Enhance Brand Loyalty

5 Personal Touches to Enhance Brand Loyalty

Loyalty Marketing

In a world where consumer attention is more fragmented than ever before, personalizing the digital experience is a necessary step in fostering brand loyalty. By this point, we are all... read more

Wired Together: Building Customer Loyalty And Word of Mouth

Wired Together: Building Customer Loyalty And Word of Mouth

Loyalty Marketing

There are two questions I receive from business contacts regularly. How can we increase loyalty? How can we get more word-of-mouth business? They are actually two sides of the same... read more

If Your Loyalty Program Isn’t Inspiring Loyalty, Why Should Your Customers Stick Around?

If Your Loyalty Program Isn’t Inspiring Loyalty, Why Should Your Customers Stick Around?

Loyalty Marketing

I belong to a lot of customer loyalty programs. In fact, you might say that when it comes to loyalty programs, I’m a “frequent flier.” if there’s a program to... read more

3 Principles of Customer Loyalty

3 Principles of Customer Loyalty

Loyalty Marketing

There are three principles a business must focus on to encourage customer loyalty and increase share of wallet. The most successful organizations are those that realize the true value of... read more

Loyalty Rewards of the Future

Loyalty Rewards of the Future

Loyalty Marketing

2

Another month, another theme here at 360Connext! This time, we’re pointing our Customer Experience Investigation™ magnifying glasses on the challenges and successes that come with loyalty rewards. What does it... read more

Bring Customers Back with a Loyalty Program

Bring Customers Back with a Loyalty Program

Loyalty Marketing

My friends refer to me as the coupon queen because I’m always looking for a great deal. Therefore, it should come as no surprise that I’m constantly signing up for... read more

Rethinking Customer Loyalty

Rethinking Customer Loyalty

Loyalty Marketing

Customer loyalty programs have long been a staple of enterprise marketing activities. The thinking has always been that rewarding repeat transactions – the behaviour most desired by the brand running... read more

You Say You Want a Revolution? Well, You Know…

You Say You Want a Revolution? Well, You Know…

Loyalty Marketing

1

If one was to just look at the sheer number of loyalty programs out there, one would be given the impression that they’re really popular. How many little plastic cards... read more

13 Actionable Tactics To Increase Consumer Loyalty Through Social Media Marketing

13 Actionable Tactics To Increase Consumer Loyalty Through Social Media Marketing

Loyalty Marketing

It’s no secret that basic human nature compels individuals to want to be a part of something. That’s a major reason why social media communication works so well. In the... read more

The Key to Cultivating Loyalty is Feeding Both Sides of the Brain

The Key to Cultivating Loyalty is Feeding Both Sides of the Brain

Loyalty Marketing

1

The human brain is divided into two hemispheres with unique qualities: the right hemisphere handles novelty and is the dreamy one, while the left hemisphere handles knowledge and is the... read more