Loyalty Marketing
![Five Effective Ways to be Exclusive [Everyone Can’t be a VIP]](http://cdn.business2community.com/wp-content/themes/b2c/images/blank.gif)
Five Effective Ways to be Exclusive [Everyone Can’t be a VIP]
What’s happened to exclusivity? It’s not exclusive anymore—and that, to me, is a bit of a problem. The trend among many companies and brands is to offer “exclusive” to everyone.... read more
Your Customers Called…They’re Lonely
“Hey, it’s me… your old customer… remember me? I bought from you a while back. I’m in need of your service again, but I didn’t know if your business was even in... read more
When Is a Reward Not a Reward?
A lesson from Panera Bread Co. In my February 28, 2011 post, Buying Customer Loyalty, I railed against reward programs. One restaurant chain, Panera Bread, has proven my point via... read more
You’re Putting the Em-PHA-sis on the Wrong Cust-O-mers.
Harpoon or net? It’s one of those timeless questions that endlessly cycles through sales and marketing departments in businesses both large and small. Should we be “hunting” for the big... read more
Restaurant Loyalty Rewards Huge Opportunity for Data Capture
1In an emerging trend, quick service restaurants are using loyalty rewards to entice their customers to return. Starbucks pioneered the loyalty rewards program in quick service just a few years... read more
Text Message Punch Cards – The Latest Trend in Customer Loyalty Programs
People have their cell phones with them everywhere, and respond to them quickly, making them the perfect marketing delivery vehicle. Combining the power of SMS text marketing with the traditional... read more
Customer Loyalty Measures Require Comprehensiveness and Clarity
Developing measures of customer loyalty using survey questions is a scientific endeavor; these loyalty measures are typically customers’ self-reported likelihood of engaging in future loyalty behaviors. Because self-reported metrics are... read more
Your Customer Loyalty Department
Here’s an idea. We have accounting departments, sales departments, human resource departments and more. Why not a customer loyalty department? Loyalty can be measured and it can be monetized. Loyal... read more
Avoiding Loyalty Fatigue
4Loyalty marketing has become incredibly important to all business sectors and in the business community we all see loyalty as a way of increasing engagement, customer retention and ultimately sales. Reward... read more
5 Ways to Thank Your Customers
1We all know how important it is to let you customers know how much you appreciate them. There are endless ways to show your gratitude to your customers, but the... read more
Customer Loyalty Programs: Knowing Your Customer is Key
As we have outlined on this blog in the past, customer loyalty programs are not only within reach of small businesses, they are a natural fit. Long before the introduction... read more
Using Cash Back to Save on the Trendiest Gifts
Books, jewelry, bouquets of flowers and candy used to be the norm when it was time to buy birthday presents, holiday surprises and graduation gifts, but gifts of technology and... read more
Hotel Loyalty Programs – Are Your Customers Feeling The Love Or Asking For A Divorce?
According to a study released by The Chief Marketing Officer Council, “The Leaders in Loyalty: Feeling the Love from the Loyalty Club“, 54 percent of the consumers surveyed let it... read more
What Makes a Successful Loyalty Program
Whether consciously or not, almost every small business runs some kind of loyalty program. It seems only natural to show our appreciation to regular customers, occasionally saying, “no charge for... read more
Five Questions to Help You Beef Up Your Loyalty Program
3Retail loyalty programs are evolving. They’re no longer just those bar-coded icons of customer loyalty that hang – often unused – from (your mother’s) key chains. Today’s reward initiatives don’t... read more
