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Loyalty Marketing

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All Loyalty Marketing Articles - Page 5
What Really Creates Customer Loyalty? (Infographic)

What Really Creates Customer Loyalty? (Infographic)

Loyalty Marketing

Most companies that set out to deliver better customer service today fall short of creating a customer experience that creates customer loyalty. 60% of customers today say that companies that... read more

New Year’s Resolutions: Lose the Wait, Gain the Faith

New Year’s Resolutions: Lose the Wait, Gain the Faith

Loyalty Marketing

Two of the most common New Year’s resolutions are to exercise more often and to be a better person to others. Well, if a recent forecast of 2014 trends is... read more

Creating Brand Loyalty in a Saturated Market

Creating Brand Loyalty in a Saturated Market

Loyalty Marketing

Creating Brand Loyalty in a Saturated Market This year, Cyber Monday set yet another record in consumer spending as millions took to the internet to capitalize on deals and bargains... read more

Burger King (Norway) Gives Away BigMacs to Test the Loyalty of their Fans!

Burger King (Norway) Gives Away BigMacs to Test the Loyalty of their Fans!

Loyalty Marketing

Burger King has attempted a coup of sorts.. Their Norway operations decided that they wanted to identify and engage with their true fans who would not trade their whoppers for... read more

Customer Loyalty Resource for Customer Experience Professionals

Customer Loyalty Resource for Customer Experience Professionals

Loyalty Marketing

I have written on the topic of customer loyalty and related matters for many years. I organized many of these writings on customer loyalty and metrics below as a quick... read more

Shouldn’t It Be About Giving?

Shouldn’t It Be About Giving?

Loyalty Marketing

For most of us, the holidays are the ultimate time for giving. We generally exchange gifts with beloved friends and family and even have Secret Santa exchanges in the office.... read more

Four Big Differences Between U.S. and European Loyalty Programs

Four Big Differences Between U.S. and European Loyalty Programs

Loyalty Marketing

My dollar may be worth just 70 cents in Europe, but my loyalty rewards, and lessons, run in the multiples. I’ve had the opportunity recently to travel Europe as a... read more

Charging Your Customer for Loyalty

Charging Your Customer for Loyalty

Loyalty Marketing

Loyal Customers Companies covet customer loyalty. They understand the benefit to having loyal customers. Statistics show, over and over again, the financial advantages to customer loyalty, versus the continuous quest... read more

How You Can Build Greater Customer Loyalty

How You Can Build Greater Customer Loyalty

Loyalty Marketing

Let’s face it. Landing new customers can be tough. It’s often time-consuming and expensive, and it usually takes lots of hard work. Many businesses and sales reps get so caught... read more

Keep More Customers With These 5 Retention Tips

Keep More Customers With These 5 Retention Tips

Loyalty Marketing

Customer retention has not really been a focus of marketing programmes in the past, which tend to focus on new customer acquisition. But all that is set to change as... read more

When Self Advocacy Has to Overtake Brand Loyalty

When Self Advocacy Has to Overtake Brand Loyalty

Loyalty Marketing

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Like an angelic customer, I called Charles Schwab Wednesday evening (with video relay service) to notify them I would be going out of the country (I leave for Europe tonight!)... read more

giving-tuesday-2013-tips

How to Utilize Nonprofit Inbound Marketing for #GivingTuesday and Beyond

Loyalty Marketing

#GivingTuesday is a special day dedicated to nonprofits within each community to help promote support for their cause. In a time when consumerism is at an all time high with... read more

How Do You Keep Customers Loyal? Show Them the LOVE

How Do You Keep Customers Loyal? Show Them the LOVE

Loyalty Marketing

“Making your way in the world today takes everything you’ve got. Taking a break from your worries sure would help a lot. Wouldn’t you like to get away? Sometimes you... read more

Creating Loyal Customers -- A Different Perspective

Creating Loyal Customers — A Different Perspective

Loyalty Marketing

Every business owner knows that satisfying — and retaining — customers is as important as anything they do to achieve and maintain success. They, as well as most of their... read more

Destination Client Loyalty Tied to Engagement

Destination Client Loyalty Tied to Engagement

Loyalty Marketing

Note: I’ve taken it upon myself to change references to “customers” to be “clients.” Read my Client vs. Customer: Your Mindset Matters article to discover why. I’ve also taken perspectives... read more