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All Loyalty Marketing Articles - Page 4
Consumer Loyalty, Decision Making and Retail Banking in a Digital World

Consumer Loyalty, Decision Making and Retail Banking in a Digital World

Loyalty Marketing

In 2010, the Harvard Business Review discussed how digital technologies, and the use of social media was impacting traditional thinking about the consumer buying journey. The way consumers were interacting... read more

Creating Loyal Brand Fans

Creating Loyal Brand Fans

Loyalty Marketing

Having loyal brand fans is sort of like your being Mick Jagger and being followed around by groupies. Anytime a star exists, that person will be accompanied by fans. In... read more

Loyalty Perks Can Help Build and Retain Members

Loyalty Perks Can Help Build and Retain Members

Loyalty Marketing

An organization’s success can be largely based upon how successful they are at recruiting new members and retaining those they already have. One strategy that has worked time after time... read more

Mobile Loyalty Marketing: Using Apps to Improve Customer Loyalty

Mobile Loyalty Marketing: Using Apps to Improve Customer Loyalty

Loyalty Marketing

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The strength of a loyalty program relies on the sustained participation of active members. Programs without sufficient customer engagement do not gain repeat customers or increase revenues. This shows the... read more

Two Kinds of Loyalty Programs

Two Kinds of Loyalty Programs

Loyalty Marketing

There are two types loyalty programs that a brand can run: Bought Loyalty: All loyalty programs that rely on points and freebies against the points are trying buy loyalty through... read more


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Turning a Frown Upside Down – How Negative WOM Can Help Your Brand

Turning a Frown Upside Down – How Negative WOM Can Help Your Brand

Loyalty Marketing

The old phrase goes, “there is no such thing as bad publicity.” Now research shows there may be no such thing as bad word of mouth. A July report by... read more

The Rise of the Brand Advocate

The Rise of the Brand Advocate

Loyalty Marketing

What’s the difference between a customer and a brand advocate? More importantly, how does it affect your company’s social marketing strategy? Considering it costs about 5-10 times more to acquire a... read more

Sustaining Loyalty of Post-Market Consumers on Social Media

Sustaining Loyalty of Post-Market Consumers on Social Media

Loyalty Marketing

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Social media marketing is perfectly suited to sustain relationships with your consumers, even after they’ve made a purchase. An effective social media strategy that accomplishes this will result in sustaining... read more

5 Personal Touches to Enhance Brand Loyalty

5 Personal Touches to Enhance Brand Loyalty

Loyalty Marketing

In a world where consumer attention is more fragmented than ever before, personalizing the digital experience is a necessary step in fostering brand loyalty. By this point, we are all... read more

Wired Together: Building Customer Loyalty And Word of Mouth

Wired Together: Building Customer Loyalty And Word of Mouth

Loyalty Marketing

There are two questions I receive from business contacts regularly. How can we increase loyalty? How can we get more word-of-mouth business? They are actually two sides of the same... read more

If Your Loyalty Program Isn’t Inspiring Loyalty, Why Should Your Customers Stick Around?

If Your Loyalty Program Isn’t Inspiring Loyalty, Why Should Your Customers Stick Around?

Loyalty Marketing

I belong to a lot of customer loyalty programs. In fact, you might say that when it comes to loyalty programs, I’m a “frequent flier.” if there’s a program to... read more

3 Principles of Customer Loyalty

3 Principles of Customer Loyalty

Loyalty Marketing

There are three principles a business must focus on to encourage customer loyalty and increase share of wallet. The most successful organizations are those that realize the true value of... read more

Loyalty Rewards of the Future

Loyalty Rewards of the Future

Loyalty Marketing

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Another month, another theme here at 360Connext! This time, we’re pointing our Customer Experience Investigation™ magnifying glasses on the challenges and successes that come with loyalty rewards. What does it... read more

Bring Customers Back with a Loyalty Program

Bring Customers Back with a Loyalty Program

Loyalty Marketing

My friends refer to me as the coupon queen because I’m always looking for a great deal. Therefore, it should come as no surprise that I’m constantly signing up for... read more

Rethinking Customer Loyalty

Rethinking Customer Loyalty

Loyalty Marketing

Customer loyalty programs have long been a staple of enterprise marketing activities. The thinking has always been that rewarding repeat transactions – the behaviour most desired by the brand running... read more