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Loyalty Marketing

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All Loyalty Marketing Articles - Page 4
Four Marketing Trends You Can't Afford to Ignore -- Tipping Points in an Economy of One

Four Marketing Trends You Can’t Afford to Ignore — Tipping Points in an Economy of One

Loyalty Marketing

From one-to-one to peer-to-peer, the relationship between consumer and brand has been tipping over the past few years, and the consumer is the one gaining scale. I first saw the... read more

Boost Your Business Through a Customer Loyalty Program

Boost Your Business Through a Customer Loyalty Program

Loyalty Marketing

Today’s businesses are always looking for new ways to attract new customers and retain the clients they already rely on. In the current landscape, it’s not enough to simply offer... read more

4 Trends That Will Reshape Loyalty Marketing In 2014

4 Trends That Will Reshape Loyalty Marketing In 2014

Loyalty Marketing

From one-to-one to peer-to-peer, the relationship between consumer and brand has been tipping over the past few years, and the consumer is the one gaining scale. I first saw the... read more

Loyal Fans: Sports Leagues and Sports Retailers

Loyal Fans: Sports Leagues and Sports Retailers

Loyalty Marketing

The dictionary defines ‘loyalty’ as “the quality or state of being loyal.“ More to the point it describes it as “a feeling of strong support for someone or something,” which... read more

How to Satisfy Your Customer Loyalty Cravings

How to Satisfy Your Customer Loyalty Cravings

Loyalty Marketing

It is very evident that our shopping habits are changing. For our custom and loyalty, shoppers expect to be waited on hand and foot. Increased competition and an economically turbulent... read more

New MyFordTouch System Might Delight 50+

New MyFordTouch System Might Delight 50+

Loyalty Marketing

Ford Motor Company might just win me back as a customer in 2015 with its revised MyFordTouch infotainment system that includes traditional buttons and knobs. There’s a chance I could... read more

Why Every Business Needs a Loyalty Program

Why Every Business Needs a Loyalty Program

Loyalty Marketing

It costs 6-7 times more to acquire a new customer than retain an existing one. You may have heard this already, but not every business is taking advantage of this... read more

7 Signs It's Time To Revamp Your Loyalty Program

7 Signs It’s Time To Revamp Your Loyalty Program

Loyalty Marketing

Starbucks was 40 years old and one of the most recognized brands in the world when it decided to revamp its logo in 2011. Yet the successful coffee chain knew... read more

Retail Loyalty Programs Reward Shoppers Who Get Fit in 2014

Retail Loyalty Programs Reward Shoppers Who Get Fit in 2014

Loyalty Marketing

It’s only the end of January, and if you’re already struggling to stay away from the fridge and stick with that “get fit” New Year’s Resolution, you’re not alone.  You... read more

Why Customer Loyalty is Crucial for Entrepreneurs

Why Customer Loyalty is Crucial for Entrepreneurs

Loyalty Marketing

For anyone starting a small business, getting clients and customers in the door is crucial. Getting them to come back is just as important. According to a 2011 study, 86... read more

Content Consistency Creates Loyal Customers

Content Consistency Creates Loyal Customers

Loyalty Marketing

If someone you know talked to you in a different tone of voice every time you spoke, you’d think they were crazy right? The same is true for your business.... read more

Four New Ways to Earn Customer Loyalty

Four New Ways to Earn Customer Loyalty

Loyalty Marketing

Customer loyalty is in decline. Loyalty programs do not work anymore. In fact, everyone agrees most loyalty programs are discount programs. As I described in a previous post about loyalty,... read more

From CPG Wish to In-Store Sales Delivery - Connecting with Consumers and Shoppers To Create Loyalty

From CPG Wish to In-Store Sales Delivery – Connecting with Consumers and Shoppers To Create Loyalty

Loyalty Marketing

Although the economy is in recovery, CPGs are still facing fierce competition from value-priced, “private label” store brands. Over 40% of Gen X and Gen Y shoppers purchase based on... read more

7 Effective Tips For Better Customer Loyalty

7 Effective Tips For Better Customer Loyalty

Loyalty Marketing

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The emotional bond of customer loyalty may not appear on your business’s bottom line, but ignore it and you’ll quickly see how important customer loyalty is to the survival of... read more

Increase Brand Loyalty Through Giving

Increase Brand Loyalty Through Giving

Loyalty Marketing

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What makes a company or brand great? It’s not just the products or services or social media influence that counts. The most important element in brand marketing is people –... read more