Digital Skills & Talent Gap Study: Summary of Top Findings – Register Now ›

Loyalty Marketing

Social Sharing Buttons:  
All Loyalty Marketing Articles - Page 3
Want Simpler Coupon and Loyalty Programs? Your Credit Card Could Be the Key (And Not the Way You Think)

Want Simpler Coupon and Loyalty Programs? Your Credit Card Could Be the Key (And Not the Way You Think)

Loyalty Marketing

Practically every retailer has its own loyalty program these days and more and more it’s becoming a “must have” rather than a “nice to have” feature to offer to customers.... read more

3 Rewards Program Tactics That Moms Love

3 Rewards Program Tactics That Moms Love

Loyalty Marketing

Rewards programs provide many benefits to moms and brands alike. From discounts to free products, there are many incentives for consumers to join a rewards program – at little extra... read more

What Pizza Experts And Pizza Loyalists Say About Pizza Brands

What Pizza Experts And Pizza Loyalists Say About Pizza Brands

Loyalty Marketing

Who are the real pizza experts out there? Sure, Pat Doyle of Domino’s, and Papa John’s John Schnatter spring to mind. But the biggest expert turns out to be a... read more

What's in Your Tiering Toolkit? 5 Tips to Keep Your Program Sharp

What’s in Your Tiering Toolkit? 5 Tips to Keep Your Program Sharp

Loyalty Marketing

For a lot of loyalty program members today, getting to gold is a treasure hunt, and only the program operator holds the map. Almost one-third of consumers do not know... read more

How Vehicle Recalls Drive Automotive Brand Loyalty

How Vehicle Recalls Drive Automotive Brand Loyalty

Loyalty Marketing

In the face of a traffic jam of recent auto recalls, it may help automotive manufacturers to also recall their industry has faced times like these before. It turns out... read more

Loyalty Limelight: Lancôme Elite Rewards

Loyalty Limelight: Lancôme Elite Rewards

Loyalty Marketing

The initiative: Lancôme Elite Rewards In a nutshell: Lancôme, the luxury maker of cosmetics, skincare and fragrances including Poême, is versing itself in social media loyalty. The French beauty brand... read more

The Difference Between Loyalty and Retention

The Difference Between Loyalty and Retention

Loyalty Marketing

Do you know the difference? Check out this post from New North, the only digital agency for customer retention... read more

The Secret to Consistent Growth: Churn Management through Loyalty

The Secret to Consistent Growth: Churn Management through Loyalty

Loyalty Marketing

A more crowded online marketplace with less barriers to entry and shoppers who are more comfortable buying from new online retailers make continued growth and maintaining market share more difficult... read more

Getting Emotional in the Bustling Loyalty Space

Getting Emotional in the Bustling Loyalty Space

Loyalty Marketing

If the history of loyalty marketing should teach us one thing, it is that ubiquity does not breed affinity. This lesson was amplified in a recent story in Entrepreneur, which... read more

Loyalty vs Reputation: Which Sells Your Product Better?

Loyalty vs Reputation: Which Sells Your Product Better?

Loyalty Marketing

Loyalty is based on prior experiences a customer had with a specific brand, while reputation is based on the aggregated experiences of others with a specific product. Both influence purchasing... read more

A Boutique Approach to Loyalty, in Four Steps

A Boutique Approach to Loyalty, in Four Steps

Loyalty Marketing

When it comes to competing against low-priced giants, specialty shops should ignore the specials and focus on the personals. This is among the key findings of a recent report by... read more

What Makes You Loyal to a Brand?

What Makes You Loyal to a Brand?

Loyalty Marketing

Recently on Twitter I was asked, “What makes you loyal to your favorite Brands?  Is it the product, service, discounts, or loyalty programs?”  My immediate response was service, with absolute... read more

Finding Benefits in SMB Loyalty Programs

Finding Benefits in SMB Loyalty Programs

Loyalty Marketing

In my previous post “Mobile Marketing and Advertising: Opportunities for SMBs” we talked about overall marketing spend by small business owners. One of the more interesting numbers that we examined... read more

Saying the “L Word” and Meaning It:  How Marketers Can Improve their Loyalty Programs and Keep the Love Alive

Saying the “L Word” and Meaning It: How Marketers Can Improve their Loyalty Programs and Keep the Love Alive

Loyalty Marketing

Loyalty is something we all desire from those around us – loyalty makes us feel secure, comfortable and happy, and it’s no different when it comes to business. As marketers,... read more

Building A Successful Channel Marketing Strategy

Building A Successful Channel Marketing Strategy

Loyalty Marketing

Think back a few years to all those marketing classes you absolutely loved in college. Do you remember your teacher saying anything about channel marketing – what is it, how... read more