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All Loyalty Marketing Articles - Page 3
Charging Your Customer for Loyalty

Charging Your Customer for Loyalty

Loyalty Marketing

Loyal Customers Companies covet customer loyalty. They understand the benefit to having loyal customers. Statistics show, over and over again, the financial advantages to customer loyalty, versus the continuous quest... read more

How You Can Build Greater Customer Loyalty

How You Can Build Greater Customer Loyalty

Loyalty Marketing

Let’s face it. Landing new customers can be tough. It’s often time-consuming and expensive, and it usually takes lots of hard work. Many businesses and sales reps get so caught... read more

Keep More Customers With These 5 Retention Tips

Keep More Customers With These 5 Retention Tips

Loyalty Marketing

Customer retention has not really been a focus of marketing programmes in the past, which tend to focus on new customer acquisition. But all that is set to change as... read more

When Self Advocacy Has to Overtake Brand Loyalty

When Self Advocacy Has to Overtake Brand Loyalty

Loyalty Marketing

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Like an angelic customer, I called Charles Schwab Wednesday evening (with video relay service) to notify them I would be going out of the country (I leave for Europe tonight!)... read more

giving-tuesday-2013-tips

How to Utilize Nonprofit Inbound Marketing for #GivingTuesday and Beyond

Loyalty Marketing

#GivingTuesday is a special day dedicated to nonprofits within each community to help promote support for their cause. In a time when consumerism is at an all time high with... read more


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How Do You Keep Customers Loyal? Show Them the LOVE

How Do You Keep Customers Loyal? Show Them the LOVE

Loyalty Marketing

“Making your way in the world today takes everything you’ve got. Taking a break from your worries sure would help a lot. Wouldn’t you like to get away? Sometimes you... read more

Creating Loyal Customers -- A Different Perspective

Creating Loyal Customers — A Different Perspective

Loyalty Marketing

Every business owner knows that satisfying — and retaining — customers is as important as anything they do to achieve and maintain success. They, as well as most of their... read more

Destination Client Loyalty Tied to Engagement

Destination Client Loyalty Tied to Engagement

Loyalty Marketing

Note: I’ve taken it upon myself to change references to “customers” to be “clients.” Read my Client vs. Customer: Your Mindset Matters article to discover why. I’ve also taken perspectives... read more

Why Consumers Change Brands

Why Consumers Change Brands

Loyalty Marketing

Decades ago, a major cigarette brand won a lot of attention with the tagline “I’d rather fight than switch.” Today, U.S. consumers are switching brands to the tune of $1.3... read more

Loyalty Marketing: Understanding it and Getting it Right

Loyalty Marketing: Understanding it and Getting it Right

Loyalty Marketing

What the Dallas Cowboys & Chef Boyardee Both Prove About Loyalty Marketing I read a quote the other day posted by Seth Godin that really opened my eyes to the true meaning... read more

3 Tips to Increase Customer Engagement with Loyalty Rewards

3 Tips to Increase Customer Engagement with Loyalty Rewards

Loyalty Marketing

If you are a bar, restaurant, coffee shop, salon, spa or other retail store, you know one of the hardest part about running your business is bringing existing customers back... read more

A Formulaic Approach to Loyalty

A Formulaic Approach to Loyalty

Loyalty Marketing

Still looking at loyalty this week, I wanted to see if we can create a more formulaic approach to it. Now, huge caveat – there is no proof or evidence... read more

Why Customer Loyalty is Declining and What Companies Can Do About It

Why Customer Loyalty is Declining and What Companies Can Do About It

Loyalty Marketing

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Various studies point in the same direction: customer loyalty is disappearing in a hurry. Consumers put less trust in brands and tend to switch brands a lot faster. The famous... read more

Loyalty: What is it and How Do You Cultivate it?

Loyalty: What is it and How Do You Cultivate it?

Loyalty Marketing

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I have been meaning to write about this for a while, but it wasn’t until I answered a question for someone yesterday that I had some words that actually made... read more

Consumer Loyalty, Decision Making and Retail Banking in a Digital World

Consumer Loyalty, Decision Making and Retail Banking in a Digital World

Loyalty Marketing

In 2010, the Harvard Business Review discussed how digital technologies, and the use of social media was impacting traditional thinking about the consumer buying journey. The way consumers were interacting... read more