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Loyalty Marketing

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All Loyalty Marketing Articles - Page 3
What Makes You Loyal to a Brand?

What Makes You Loyal to a Brand?

Loyalty Marketing

Recently on Twitter I was asked, “What makes you loyal to your favorite Brands?  Is it the product, service, discounts, or loyalty programs?”  My immediate response was service, with absolute... read more

Finding Benefits in SMB Loyalty Programs

Finding Benefits in SMB Loyalty Programs

Loyalty Marketing

In my previous post “Mobile Marketing and Advertising: Opportunities for SMBs” we talked about overall marketing spend by small business owners. One of the more interesting numbers that we examined... read more

Saying the “L Word” and Meaning It:  How Marketers Can Improve their Loyalty Programs and Keep the Love Alive

Saying the “L Word” and Meaning It: How Marketers Can Improve their Loyalty Programs and Keep the Love Alive

Loyalty Marketing

Loyalty is something we all desire from those around us – loyalty makes us feel secure, comfortable and happy, and it’s no different when it comes to business. As marketers,... read more

Building A Successful Channel Marketing Strategy

Building A Successful Channel Marketing Strategy

Loyalty Marketing

Think back a few years to all those marketing classes you absolutely loved in college. Do you remember your teacher saying anything about channel marketing – what is it, how... read more

Overcoming the Discount Addiction with Loyalty

Overcoming the Discount Addiction with Loyalty

Loyalty Marketing

Discounts are not a win-win. Customers may be drawn in and business may boom, but its very short lived. The conversions come at high costs and retention is basically non-existent.... read more

Four Marketing Trends You Can't Afford to Ignore -- Tipping Points in an Economy of One

Four Marketing Trends You Can’t Afford to Ignore — Tipping Points in an Economy of One

Loyalty Marketing

From one-to-one to peer-to-peer, the relationship between consumer and brand has been tipping over the past few years, and the consumer is the one gaining scale. I first saw the... read more

Boost Your Business Through a Customer Loyalty Program

Boost Your Business Through a Customer Loyalty Program

Loyalty Marketing

Today’s businesses are always looking for new ways to attract new customers and retain the clients they already rely on. In the current landscape, it’s not enough to simply offer... read more

4 Trends That Will Reshape Loyalty Marketing In 2014

4 Trends That Will Reshape Loyalty Marketing In 2014

Loyalty Marketing

From one-to-one to peer-to-peer, the relationship between consumer and brand has been tipping over the past few years, and the consumer is the one gaining scale. I first saw the... read more

Loyal Fans: Sports Leagues and Sports Retailers

Loyal Fans: Sports Leagues and Sports Retailers

Loyalty Marketing

The dictionary defines ‘loyalty’ as “the quality or state of being loyal.“ More to the point it describes it as “a feeling of strong support for someone or something,” which... read more

How to Satisfy Your Customer Loyalty Cravings

How to Satisfy Your Customer Loyalty Cravings

Loyalty Marketing

It is very evident that our shopping habits are changing. For our custom and loyalty, shoppers expect to be waited on hand and foot. Increased competition and an economically turbulent... read more

New MyFordTouch System Might Delight 50+

New MyFordTouch System Might Delight 50+

Loyalty Marketing

Ford Motor Company might just win me back as a customer in 2015 with its revised MyFordTouch infotainment system that includes traditional buttons and knobs. There’s a chance I could... read more

Why Every Business Needs a Loyalty Program

Why Every Business Needs a Loyalty Program

Loyalty Marketing

It costs 6-7 times more to acquire a new customer than retain an existing one. You may have heard this already, but not every business is taking advantage of this... read more

7 Signs It's Time To Revamp Your Loyalty Program

7 Signs It’s Time To Revamp Your Loyalty Program

Loyalty Marketing

Starbucks was 40 years old and one of the most recognized brands in the world when it decided to revamp its logo in 2011. Yet the successful coffee chain knew... read more

Retail Loyalty Programs Reward Shoppers Who Get Fit in 2014

Retail Loyalty Programs Reward Shoppers Who Get Fit in 2014

Loyalty Marketing

It’s only the end of January, and if you’re already struggling to stay away from the fridge and stick with that “get fit” New Year’s Resolution, you’re not alone.  You... read more

Why Customer Loyalty is Crucial for Entrepreneurs

Why Customer Loyalty is Crucial for Entrepreneurs

Loyalty Marketing

For anyone starting a small business, getting clients and customers in the door is crucial. Getting them to come back is just as important. According to a 2011 study, 86... read more