Loyalty Marketing
Key Features Of A Successful Customer Loyalty Program
Loyalty card apps for smartphones are a great way to drive business and track customer metrics. However, to get the most out of a loyalty card app, your business has... read more
What Is Customer Loyalty in the Commercial Airline Industry?
1There have been countless articles, white papers and blogs written on the topic of Loyalty within the commercial airline industry. However, most of these deal with the use of Loyalty... read more
Nobody’s Perfect – Methods of Improvement That Can Offer the Biggest Gain
One management mantra that you’ve probably heard countless times in your life is the quote, “There’s always room for improvement.” Regardless of whether you’re flipping burgers at McDonalds or devising... read more
If Customers Can Own Our Brand, They Can Also Own Our Business
True Customer Loyalty Comes From Emotional Ownership Is a customer loyalty program really a loyalty program? Does the typical customer enrolled in the program feel some sort of connection beyond... read more
The ROI of a Loyal Customer
1I’m asked this question a lot: what’s the return on investment (ROI) of customer loyalty? It’s a good question, and one that’s not as straight-forward to answer as you might... read more
Tailored Strategies for Customer Churn Management
Customer churn in the services industry is still a growing issue, primarily because many consumers have little or no allegiance to a particular service provider. So, how do we solve... read more
High Value Coupons…Another Rant
Ok class is in session. Coupons are a promotional tool to get consumers to try a new product or to become loyal to a brand. Coupons can also used as... read more
3 Inspired Ways to Earn Loyalty
Don’t you love feeling appreciated? Don’t you hate feeling overlooked? Customers every day are expressing how they feel – publicly – about these emotions. And yet, there are simple ways... read more
How To Cultivate Your Customer Loyalty Program With A Fulfillment Partnership
Repeat customers are everything. Regardless of the business you’re in, it costs less to retain an existing customer than it does to find a new one. This means that your... read more
Is Loyalty Still Dead?
Almost one year ago, I declared loyalty dead. I meant what I said, but now I’d like to examine this argument and hold the magnifying glass up to the crisp,... read more
How To Turn Your Holiday Customers Into Your Loyal and Year-Round Customers
This holiday season can be a great time for your business. For most people, this holiday season means giving. And when we say giving, that could mean spending as well.... read more
Loyalty Programs For Your Customers and The Domino Effect
2After having just endured Black Friday and Cyber Monday, and with the holidays right around the corner, there has been a renewed interest in seeking ways to improve the retail... read more
3 Tips for Utilizing Loyalty Programs to Increase Profits
Fact: Loyal customers spend on average 65% more than new customers. Fact: New customers cost businesses on average, 500-1000% more than up-selling to existing customers. Fact: A happy customer will... read more
Stop Doing B2B Lead Generation. Start With Loyalty Marketing
Many business marketers focus too much on target numbers, KPI, and other quotas that need to be filled. Well who can blame them as it is part of their job.... read more
Your Guide to Increasing Customer Loyalty Over the Holiday Period
A company’s greatest threat is a bunch of indifferent customers. And merely satisfying customers does not safeguard you against indifference. You’re no different from any other business accepting consumers’ hard-earned... read more
