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Loyalty Marketing

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All Loyalty Marketing Articles - Page 2
Loyalty Limelight: Golfantage

Loyalty Limelight: Golfantage

Loyalty Marketing

The initiative: Golfantage – mobile-based golf course rewards In a nutshell: Golfantage is taking a swing at B2B loyalty by capitalizing on a channel that is heavily relied upon by a... read more

Should Software Leads Measure Loyalty?

Should Software Leads Measure Loyalty?

Loyalty Marketing

Competition is a natural part of business and software leads are supposedly important for getting a leg-up against rivals. But when your prospects seem to find preference for both your... read more

3D Printing and Smartphones Provide Secure Loyalty Rewards Programs

3D Printing and Smartphones Provide Secure Loyalty Rewards Programs

Loyalty Marketing

The 3D printing revolution is well under way and as it spreads, the level of innovation just keeps on climbing. While using technology to create 3D objects has been around... read more

employee advocacy platforms

Employee Advocacy Platforms: Why Simple is Best

Loyalty Marketing

Who remembers CompuServe? Think back. Way back. Circa 1969. This was the first major commercial Internet service provider for the public in the United States. Using a technology known then... read more

Want Simpler Coupon and Loyalty Programs? Your Credit Card Could Be the Key (And Not the Way You Think)

Want Simpler Coupon and Loyalty Programs? Your Credit Card Could Be the Key (And Not the Way You Think)

Loyalty Marketing

Practically every retailer has its own loyalty program these days and more and more it’s becoming a “must have” rather than a “nice to have” feature to offer to customers.... read more

3 Rewards Program Tactics That Moms Love

3 Rewards Program Tactics That Moms Love

Loyalty Marketing

Rewards programs provide many benefits to moms and brands alike. From discounts to free products, there are many incentives for consumers to join a rewards program – at little extra... read more

What Pizza Experts And Pizza Loyalists Say About Pizza Brands

What Pizza Experts And Pizza Loyalists Say About Pizza Brands

Loyalty Marketing

Who are the real pizza experts out there? Sure, Pat Doyle of Domino’s, and Papa John’s John Schnatter spring to mind. But the biggest expert turns out to be a... read more

What's in Your Tiering Toolkit? 5 Tips to Keep Your Program Sharp

What’s in Your Tiering Toolkit? 5 Tips to Keep Your Program Sharp

Loyalty Marketing

For a lot of loyalty program members today, getting to gold is a treasure hunt, and only the program operator holds the map. Almost one-third of consumers do not know... read more

How Vehicle Recalls Drive Automotive Brand Loyalty

How Vehicle Recalls Drive Automotive Brand Loyalty

Loyalty Marketing

In the face of a traffic jam of recent auto recalls, it may help automotive manufacturers to also recall their industry has faced times like these before. It turns out... read more

Loyalty Limelight: Lancôme Elite Rewards

Loyalty Limelight: Lancôme Elite Rewards

Loyalty Marketing

The initiative: Lancôme Elite Rewards In a nutshell: Lancôme, the luxury maker of cosmetics, skincare and fragrances including Poême, is versing itself in social media loyalty. The French beauty brand... read more

The Difference Between Loyalty and Retention

The Difference Between Loyalty and Retention

Loyalty Marketing

Do you know the difference? Check out this post from New North, the only digital agency for customer retention... read more

The Secret to Consistent Growth: Churn Management through Loyalty

The Secret to Consistent Growth: Churn Management through Loyalty

Loyalty Marketing

A more crowded online marketplace with less barriers to entry and shoppers who are more comfortable buying from new online retailers make continued growth and maintaining market share more difficult... read more

Getting Emotional in the Bustling Loyalty Space

Getting Emotional in the Bustling Loyalty Space

Loyalty Marketing

If the history of loyalty marketing should teach us one thing, it is that ubiquity does not breed affinity. This lesson was amplified in a recent story in Entrepreneur, which... read more

Loyalty vs Reputation: Which Sells Your Product Better?

Loyalty vs Reputation: Which Sells Your Product Better?

Loyalty Marketing

Loyalty is based on prior experiences a customer had with a specific brand, while reputation is based on the aggregated experiences of others with a specific product. Both influence purchasing... read more

A Boutique Approach to Loyalty, in Four Steps

A Boutique Approach to Loyalty, in Four Steps

Loyalty Marketing

When it comes to competing against low-priced giants, specialty shops should ignore the specials and focus on the personals. This is among the key findings of a recent report by... read more