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All Loyalty Marketing Articles - Page 2
7 Signs It's Time To Revamp Your Loyalty Program

7 Signs It’s Time To Revamp Your Loyalty Program

Loyalty Marketing

Starbucks was 40 years old and one of the most recognized brands in the world when it decided to revamp its logo in 2011. Yet the successful coffee chain knew... read more

Retail Loyalty Programs Reward Shoppers Who Get Fit in 2014

Retail Loyalty Programs Reward Shoppers Who Get Fit in 2014

Loyalty Marketing

It’s only the end of January, and if you’re already struggling to stay away from the fridge and stick with that “get fit” New Year’s Resolution, you’re not alone.  You... read more

Why Customer Loyalty is Crucial for Entrepreneurs

Why Customer Loyalty is Crucial for Entrepreneurs

Loyalty Marketing

For anyone starting a small business, getting clients and customers in the door is crucial. Getting them to come back is just as important. According to a 2011 study, 86... read more

Content Consistency Creates Loyal Customers

Content Consistency Creates Loyal Customers

Loyalty Marketing

If someone you know talked to you in a different tone of voice every time you spoke, you’d think they were crazy right? The same is true for your business.... read more

Four New Ways to Earn Customer Loyalty

Four New Ways to Earn Customer Loyalty

Loyalty Marketing

Customer loyalty is in decline. Loyalty programs do not work anymore. In fact, everyone agrees most loyalty programs are discount programs. As I described in a previous post about loyalty,... read more


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From CPG Wish to In-Store Sales Delivery - Connecting with Consumers and Shoppers To Create Loyalty

From CPG Wish to In-Store Sales Delivery – Connecting with Consumers and Shoppers To Create Loyalty

Loyalty Marketing

Although the economy is in recovery, CPGs are still facing fierce competition from value-priced, “private label” store brands. Over 40% of Gen X and Gen Y shoppers purchase based on... read more

7 Effective Tips For Better Customer Loyalty

7 Effective Tips For Better Customer Loyalty

Loyalty Marketing

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The emotional bond of customer loyalty may not appear on your business’s bottom line, but ignore it and you’ll quickly see how important customer loyalty is to the survival of... read more

Increase Brand Loyalty Through Giving

Increase Brand Loyalty Through Giving

Loyalty Marketing

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What makes a company or brand great? It’s not just the products or services or social media influence that counts. The most important element in brand marketing is people –... read more

Real-time Offer Technologies Can Be Hit, Miss for Customers, Companies

Real-time Offer Technologies Can Be Hit, Miss for Customers, Companies

Loyalty Marketing

Can a beacon of opportunity deliver a lifetime of loyalty? Not if it fails to make a connection beyond the pocket book. This is what the buyers of technologies that... read more

What Really Creates Customer Loyalty? (Infographic)

What Really Creates Customer Loyalty? (Infographic)

Loyalty Marketing

Most companies that set out to deliver better customer service today fall short of creating a customer experience that creates customer loyalty. 60% of customers today say that companies that... read more

New Year’s Resolutions: Lose the Wait, Gain the Faith

New Year’s Resolutions: Lose the Wait, Gain the Faith

Loyalty Marketing

Two of the most common New Year’s resolutions are to exercise more often and to be a better person to others. Well, if a recent forecast of 2014 trends is... read more

Creating Brand Loyalty in a Saturated Market

Creating Brand Loyalty in a Saturated Market

Loyalty Marketing

Creating Brand Loyalty in a Saturated Market This year, Cyber Monday set yet another record in consumer spending as millions took to the internet to capitalize on deals and bargains... read more

Burger King (Norway) Gives Away BigMacs to Test the Loyalty of their Fans!

Burger King (Norway) Gives Away BigMacs to Test the Loyalty of their Fans!

Loyalty Marketing

Burger King has attempted a coup of sorts.. Their Norway operations decided that they wanted to identify and engage with their true fans who would not trade their whoppers for... read more

Customer Loyalty Resource for Customer Experience Professionals

Customer Loyalty Resource for Customer Experience Professionals

Loyalty Marketing

I have written on the topic of customer loyalty and related matters for many years. I organized many of these writings on customer loyalty and metrics below as a quick... read more

Shouldn’t It Be About Giving?

Shouldn’t It Be About Giving?

Loyalty Marketing

For most of us, the holidays are the ultimate time for giving. We generally exchange gifts with beloved friends and family and even have Secret Santa exchanges in the office.... read more