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All Loyalty Marketing Articles - Page 12
Using Cash Back to Save on the Trendiest Gifts

Using Cash Back to Save on the Trendiest Gifts

Loyalty Marketing

Books, jewelry, bouquets of flowers and candy used to be the norm when it was time to buy birthday presents, holiday surprises and graduation gifts, but gifts of technology and... read more

Hotel Loyalty Programs – Are Your Customers Feeling The Love Or Asking For A Divorce?

Hotel Loyalty Programs – Are Your Customers Feeling The Love Or Asking For A Divorce?

Loyalty Marketing

According to a study released by The Chief Marketing Officer Council, “The Leaders in Loyalty: Feeling the Love from the Loyalty Club“, 54 percent of the consumers surveyed let it... read more

What Makes a Successful Loyalty Program

What Makes a Successful Loyalty Program

Loyalty Marketing

Whether consciously or not, almost every small business runs some kind of loyalty program. It seems only natural to show our appreciation to regular customers, occasionally saying, “no charge for... read more

Five Questions to Help You Beef Up Your Loyalty Program

Five Questions to Help You Beef Up Your Loyalty Program

Loyalty Marketing

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Retail loyalty programs are evolving. They’re no longer just those bar-coded icons of customer loyalty that hang – often unused – from (your mother’s) key chains. Today’s reward initiatives don’t... read more

Leader

Competing With Your Employee For Customer Loyalty

Loyalty Marketing

There’s a growing conflict between employees and corporate brands that was explored on the weekly Twitter debate recently. The debate too twists and turns touching on HR policies, orporate risk,... read more


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Create Your Own Customer Loyalty Program

Create Your Own Customer Loyalty Program

Loyalty Marketing

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I’m special. In fact, I’m really special. According to the CVS customer loyalty program, I am one of their “top customers.” And, because I use my “Extra Care” card every... read more

Three Common Communication Failures Preventing Loyalty Program Success

Three Common Communication Failures Preventing Loyalty Program Success

Loyalty Marketing

You have heard this from your significant other. It’s the different between the playoffs and the title, a good education, and a raise. Yet marketers somehow forget it. I am... read more

Take a Stand

Take a Stand

Loyalty Marketing

A couple of weeks ago I went to a Chick-fil-A for the first time. For those of you who haven’t experienced one, Chick-fil-A is a quick serve restaurant (QSR) that... read more

Loyalty Programs that Grow Loyal Customers

Loyalty Programs that Grow Loyal Customers

Loyalty Marketing

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Forrester research shows that 1/3 of consumers say loyalty programs do not influence the purchases that they make, and the number of consumers who feel these programs offer no real... read more

How to Develop Brand Loyalty

How to Develop Brand Loyalty

Loyalty Marketing

Every marketer desires brand loyalty. I see a lot of giant offers, beautiful ads, funny commercials, and eye-catching billboards. Although there is nothing wrong with that at all, it won’t... read more

Increasing Customer Loyalty

Increasing Customer Loyalty

Loyalty Marketing

According to Peppers and Rodgers, “81% of companies with strong competencies for delivering customer experience excellence outperform competitors.” More and more companies are beginning to understand this and seeing the... read more

Sign of Apocalypse: Merchants Pay Good Money to Give Away Their Customer Loyalty

Sign of Apocalypse: Merchants Pay Good Money to Give Away Their Customer Loyalty

Loyalty Marketing

We all know over the last several years, a growing need for cutting corners – and coupons – has paved the way for sites like Groupon, LivingSocial and others to... read more

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Loyalty Technology for the Little Guys [Infographic]

Loyalty Marketing

In Vancouver, BC, one little coffee shop in the Mount Pleasant neighborhood is enjoying a 10x increase in customer loyalty from their new marketing strategy. And one little company is... read more

Do Customer Loyalty Programs Create Genuine Customer Loyalty?

Do Customer Loyalty Programs Create Genuine Customer Loyalty?

Loyalty Marketing

Customer loyalty programs, such as loyalty cards and point systems, can be useful tools for marketing and for rewarding customers. However, real customer loyalty is created during one-on-one customer interactions... read more

Customer Loyalty Programs: Stats, Facts and Opinions

Customer Loyalty Programs: Stats, Facts and Opinions

Loyalty Marketing

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For this last week in April, the final week of International Customer Loyalty Month, I want to share several more interesting statistics about customer loyalty. These statistics focus mostly on... read more