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Loyalty Marketing

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All Loyalty Marketing Articles - Page 12
Restaurant Loyalty Rewards Huge Opportunity for Data Capture

Restaurant Loyalty Rewards Huge Opportunity for Data Capture

Loyalty Marketing

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In an emerging trend, quick service restaurants are using loyalty rewards to entice their customers to return. Starbucks pioneered the loyalty rewards program in quick service just a few years... read more

Text Message Punch Cards – The Latest Trend in Customer Loyalty Programs

Text Message Punch Cards – The Latest Trend in Customer Loyalty Programs

Loyalty Marketing

People have their cell phones with them everywhere, and respond to them quickly, making them the perfect marketing delivery vehicle. Combining the power of SMS text marketing with the traditional... read more

Customer Loyalty Measures Require Comprehensiveness and Clarity

Customer Loyalty Measures Require Comprehensiveness and Clarity

Loyalty Marketing

Developing measures of customer loyalty using survey questions is a scientific endeavor; these loyalty measures are typically customers’ self-reported likelihood of engaging in future loyalty behaviors. Because self-reported metrics are... read more

Your Customer Loyalty Department

Your Customer Loyalty Department

Loyalty Marketing

Here’s an idea. We have accounting departments, sales departments, human resource departments and more. Why not a customer loyalty department? Loyalty can be measured and it can be monetized. Loyal... read more

Avoiding Loyalty Fatigue

Avoiding Loyalty Fatigue

Loyalty Marketing

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Loyalty marketing has become incredibly important to all business sectors and in the business community we all see loyalty as a way of increasing engagement, customer retention and ultimately sales. Reward... read more

5 Ways to Thank Your Customers

5 Ways to Thank Your Customers

Loyalty Marketing

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We all know how important it is to let you customers know how much you appreciate them. There are endless ways to show your gratitude to your customers, but the... read more

Customer Loyalty Programs: Knowing Your Customer is Key

Customer Loyalty Programs: Knowing Your Customer is Key

Loyalty Marketing

As we have outlined on this blog in the past, customer loyalty programs are not only within reach of small businesses, they are a natural fit. Long before the introduction... read more

Using Cash Back to Save on the Trendiest Gifts

Using Cash Back to Save on the Trendiest Gifts

Loyalty Marketing

Books, jewelry, bouquets of flowers and candy used to be the norm when it was time to buy birthday presents, holiday surprises and graduation gifts, but gifts of technology and... read more

Hotel Loyalty Programs – Are Your Customers Feeling The Love Or Asking For A Divorce?

Hotel Loyalty Programs – Are Your Customers Feeling The Love Or Asking For A Divorce?

Loyalty Marketing

According to a study released by The Chief Marketing Officer Council, “The Leaders in Loyalty: Feeling the Love from the Loyalty Club“, 54 percent of the consumers surveyed let it... read more

What Makes a Successful Loyalty Program

What Makes a Successful Loyalty Program

Loyalty Marketing

Whether consciously or not, almost every small business runs some kind of loyalty program. It seems only natural to show our appreciation to regular customers, occasionally saying, “no charge for... read more

Five Questions to Help You Beef Up Your Loyalty Program

Five Questions to Help You Beef Up Your Loyalty Program

Loyalty Marketing

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Retail loyalty programs are evolving. They’re no longer just those bar-coded icons of customer loyalty that hang – often unused – from (your mother’s) key chains. Today’s reward initiatives don’t... read more

Leader

Competing With Your Employee For Customer Loyalty

Loyalty Marketing

There’s a growing conflict between employees and corporate brands that was explored on the weekly Twitter debate recently. The debate too twists and turns touching on HR policies, orporate risk,... read more

Create Your Own Customer Loyalty Program

Create Your Own Customer Loyalty Program

Loyalty Marketing

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I’m special. In fact, I’m really special. According to the CVS customer loyalty program, I am one of their “top customers.” And, because I use my “Extra Care” card every... read more

Three Common Communication Failures Preventing Loyalty Program Success

Three Common Communication Failures Preventing Loyalty Program Success

Loyalty Marketing

You have heard this from your significant other. It’s the different between the playoffs and the title, a good education, and a raise. Yet marketers somehow forget it. I am... read more

Take a Stand

Take a Stand

Loyalty Marketing

A couple of weeks ago I went to a Chick-fil-A for the first time. For those of you who haven’t experienced one, Chick-fil-A is a quick serve restaurant (QSR) that... read more