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Loyalty Marketing

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All Loyalty Marketing Articles - Page 11
3 Tips for Utilizing Loyalty Programs to Increase Profits

3 Tips for Utilizing Loyalty Programs to Increase Profits

Loyalty Marketing

Fact: Loyal customers spend on average 65% more than new customers. Fact: New customers cost businesses on average, 500-1000% more than up-selling to existing customers. Fact: A happy customer will... read more

Stop Doing B2B Lead Generation. Start With Loyalty Marketing

Stop Doing B2B Lead Generation. Start With Loyalty Marketing

Loyalty Marketing

Many business marketers focus too much on target numbers, KPI, and other quotas that need to be filled. Well who can blame them as it is part of their job.... read more

Your Guide to Increasing Customer Loyalty Over the Holiday Period

Your Guide to Increasing Customer Loyalty Over the Holiday Period

Loyalty Marketing

A company’s greatest threat is a bunch of indifferent customers. And merely satisfying customers does not safeguard you against indifference. You’re no different from any other business accepting consumers’ hard-earned... read more

Evolution of Retention Marketing Campaigns

Evolution of Retention Marketing Campaigns

Loyalty Marketing

There is an approach to customer retention marketing that seems to appear in organizations that truly “get it”. They understand retention is more than discounts, more than plastic key fobs,... read more

Using Coupons To Kill Customer Loyalty

Using Coupons To Kill Customer Loyalty

Loyalty Marketing

Coupons are a mainstay of the retail and product services marketing toolbox. Most everyone uses coupons and they do a great job of influencing purchase decisions for new customers. The... read more

The New Generation of Loyalty Marketing

The New Generation of Loyalty Marketing

Loyalty Marketing

Many brands think little about loyalty. Why? Is loyalty management stale? That’s not to say loyalty programs no longer work, or consumers are no longer loyal. While they are definitely... read more

Measuring Customer Loyalty in Non-Competitive Environments

Measuring Customer Loyalty in Non-Competitive Environments

Loyalty Marketing

Measuring customer loyalty, the degree to which customers engage in positive behaviors toward your company/brand, is essential for your customer experience management (CEM) program. We know that customer loyalty is... read more

Creating Loyalty With Your Clients Through Social Media

Creating Loyalty With Your Clients Through Social Media

Loyalty Marketing

This past week, I was reviewing some figures regarding clients and it is amazing to me that some clients have been with the company I work with for over 30... read more

Customer Loyalty and the Election: Not as Different as Red and Blue

Customer Loyalty and the Election: Not as Different as Red and Blue

Loyalty Marketing

Marketing and advertising expenditures this election season at the national, state and local level are estimated at over six billion dollars. Countless phone calls, scores of direct mail, social media... read more

Can Entrepreneurs Build Loyalty Simply by Listening to Clients’ Stories?

Can Entrepreneurs Build Loyalty Simply by Listening to Clients’ Stories?

Loyalty Marketing

In his book Enchantment, Guy Kawasaki devotes many pages to the concept of achieving likeability. “For people to like you they have to accept you, and you have to accept... read more

The Loyalty Card Misconception

The Loyalty Card Misconception

Loyalty Marketing

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There are a few sides to the loyalty card argument. The consumer arguments go like this: I LOVE loyalty cards! I get great discounts at all kinds of stores and... read more

Shhhhh! How Secrets Build Brand Loyalty

Shhhhh! How Secrets Build Brand Loyalty

Loyalty Marketing

Many companies use customer loyalty programs to generate repeat business and brand advocacy . . . but can brand secrets yield this kind of business value, as well? Image courtesy... read more

Don't Just Give Me an iPhone 5 (and Other Loyalty Lessons)

Don’t Just Give Me an iPhone 5 (and Other Loyalty Lessons)

Loyalty Marketing

I am a member of six airline customer loyalty programs, but I would only recommend one to my friends (appreciate the great service, Jet Blue). I have at least 14... read more

Apple, Amazon, Samsung, YouTube, and Twitter Are 2012 Loyalty Leaders

Apple, Amazon, Samsung, YouTube, and Twitter Are 2012 Loyalty Leaders

Loyalty Marketing

Consumers expectations for social, emotional, and electronic connections turned brands like Apple, Amazon, Samsung, YouTube, and Twitter into the big leaders on the 2012 Brand Keys Loyalty Leaders List. It’s... read more

7 Ways to Get the Most Out of Your Loyalty Card

7 Ways to Get the Most Out of Your Loyalty Card

Loyalty Marketing

Loyalty cards, which seem to be everywhere these days, allow you to build up points when you shop, or when you use or subscribe to a regular service. Many people... read more