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Loyalty Marketing

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All Loyalty Marketing Articles - Page 11
7 Ways to Get the Most Out of Your Loyalty Card

7 Ways to Get the Most Out of Your Loyalty Card

Loyalty Marketing

Loyalty cards, which seem to be everywhere these days, allow you to build up points when you shop, or when you use or subscribe to a regular service. Many people... read more

Loyalty is About the Consumer, Not the Business

Loyalty is About the Consumer, Not the Business

Loyalty Marketing

In our harried world of news, noises and conversations, there is one thing businesses can do now. Focus on the Consumer Better There is no excuse for this atrocity. It... read more

Thank You: 3 Simple Stories about “Social” Experience and Client Loyalty

Thank You: 3 Simple Stories about “Social” Experience and Client Loyalty

Loyalty Marketing

While Gary Vaynerchuk’s book, The Thank You Economy, demonstrates the power of today’s social media movement and the culture—the expectation—of communication, transparency and connection that social media revived, it also... read more

Marketing Kanye West Style

Marketing Kanye West Style

Loyalty Marketing

We all remember the 2009 VMA Awards debacle when Kanye West stole Taylor Swift’s thunder during her acceptance speech for Best Female Video. Our mouths dropped in shock in what we now... read more

Five Effective Ways to be Exclusive [Everyone Can’t be a VIP]

Five Effective Ways to be Exclusive [Everyone Can’t be a VIP]

Loyalty Marketing

What’s happened to exclusivity? It’s not exclusive anymore—and that, to me, is a bit of a problem. The trend among many companies and brands is to offer “exclusive” to everyone.... read more


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Your Customers Called…They’re Lonely

Your Customers Called…They’re Lonely

Loyalty Marketing

“Hey, it’s me… your old customer… remember me? I bought from you a while back. I’m in need of your service again, but I didn’t know if your business was even in... read more

When Is a Reward Not a Reward?

When Is a Reward Not a Reward?

Loyalty Marketing

A lesson from Panera Bread Co. In my February 28, 2011 post, Buying Customer Loyalty, I railed against reward programs.  One restaurant chain, Panera Bread, has proven my point via... read more

You’re Putting the Em-PHA-sis on the Wrong Cust-O-mers.

You’re Putting the Em-PHA-sis on the Wrong Cust-O-mers.

Loyalty Marketing

Harpoon or net? It’s one of those timeless questions that endlessly cycles through sales and marketing departments in businesses both large and small. Should we be “hunting” for the big... read more

Restaurant Loyalty Rewards Huge Opportunity for Data Capture

Restaurant Loyalty Rewards Huge Opportunity for Data Capture

Loyalty Marketing

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In an emerging trend, quick service restaurants are using loyalty rewards to entice their customers to return. Starbucks pioneered the loyalty rewards program in quick service just a few years... read more

Text Message Punch Cards – The Latest Trend in Customer Loyalty Programs

Text Message Punch Cards – The Latest Trend in Customer Loyalty Programs

Loyalty Marketing

People have their cell phones with them everywhere, and respond to them quickly, making them the perfect marketing delivery vehicle. Combining the power of SMS text marketing with the traditional... read more

Customer Loyalty Measures Require Comprehensiveness and Clarity

Customer Loyalty Measures Require Comprehensiveness and Clarity

Loyalty Marketing

Developing measures of customer loyalty using survey questions is a scientific endeavor; these loyalty measures are typically customers’ self-reported likelihood of engaging in future loyalty behaviors. Because self-reported metrics are... read more

Your Customer Loyalty Department

Your Customer Loyalty Department

Loyalty Marketing

Here’s an idea. We have accounting departments, sales departments, human resource departments and more. Why not a customer loyalty department? Loyalty can be measured and it can be monetized. Loyal... read more

Avoiding Loyalty Fatigue

Avoiding Loyalty Fatigue

Loyalty Marketing

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Loyalty marketing has become incredibly important to all business sectors and in the business community we all see loyalty as a way of increasing engagement, customer retention and ultimately sales. Reward... read more

5 Ways to Thank Your Customers

5 Ways to Thank Your Customers

Loyalty Marketing

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We all know how important it is to let you customers know how much you appreciate them. There are endless ways to show your gratitude to your customers, but the... read more

Customer Loyalty Programs: Knowing Your Customer is Key

Customer Loyalty Programs: Knowing Your Customer is Key

Loyalty Marketing

As we have outlined on this blog in the past, customer loyalty programs are not only within reach of small businesses, they are a natural fit. Long before the introduction... read more