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7 Ways to Get the Most Out of Your Loyalty Card

Loyalty Marketing

Loyalty cards, which seem to be everywhere these days, allow you to build up points when you shop, or when you use or subscribe to a regular service. Many people are still wary of loyalty cards, but the truth is there are great savings to be made on the shopping you do or services you use each week.

Why it Pays to Play the Loyalty Game

1. Member-only benefits.

As a loyalty member you may be entitled to member-only sales and shopping nights, or special loyalty club prices. These benefits can end up making you significant savings, in some cases up to 50% off the regular price. Just make sure you’re not buying products or services you wouldn’t usually choose just because they are cheaper than normal; stick to what you would regularly buy and you’ll be saving money.

2. Great cross savings.

Many loyalty schemes let you make savings against other essentials; for example, many of the larger supermarkets offer money off their own-brand petrol when you spend a certain amount. These discounts really can’t be sniffed at considering today’s fluctuating oil prices and heavy taxation.

3. Those little extras.

Loyalty cards can offer you savings in other ways too, such as a buy-10-get-1-free deal, which is perfect if you are a regular customer. The cards also give you access to free services; for example, offering certain health checks for free at pharmacies or tyre pressure checks at your local garage.

4. Birthday bonuses.

Many schemes make a note of special dates such as birthdays and will send on vouchers or extra loyalty points around those times. These little bonuses can be great if you fancy treating yourself to a special birthday gift or trying a new service that you wouldn’t normally because of the price.

5. Build up your rewards.

Most loyalty schemes will send you regular updates on your points, including information on what benefits or rewards are available to you. For many people, saving up the points they have earned until the end of the year can mean having the extra money off when you need it, such as on your Christmas shop.

Loyalty Works Both Ways

6. Sharing can be good.

It is understandable that loyalty schemes are often avoided because of the worry of sharing too much personal information, but letting the companies and retailers that you regularly use know a little bit about you can actually be beneficial. Companies such as http://www.loyaltypro.co.ukhelp businesses ask the right questions, which in turn lets them provide you with a more tailored service.

7. Giving you better levels of service.

With many supermarkets and businesses now being run by large corporations, that feeling of familiarity as a consumer is very often lost. If you’re part of a loyalty scheme, however, the company or retailer that you use regularly has the chance to know a little more about you and can understand what you really want from them. Any offers they are running can be tailored exactly to your needs and lifestyle so that any savings that are on offer are more relevant to you.

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