LinkedIn as you know is one of the oldest social media networks around (launched in early 2003), yet it is surprisingly under-utilized by many businesses. However, LinkedIn if used properly can be equally as effective as other top social media platforms. So the question that arises is “What should I do to make it work for my business?” Well it’s quite simple (read on)
The first and foremost you need to do is setup a complete profile. As obvious as it sounds, it’s highly important. Many at times people just create their account by filling in a bit of information and this gives a bad impression to the audience. Always remember that a complete profile looks much more professional and reliable than an incomplete one.
After you are done with your profile-making, make sure to incorporate apposite keywords throughout your profile and also get a custom LinkedIn URL in support of your brand. This will help in making your profile more accessible to your target audience.
Including buttons that direct users to your blogs, Facebook and Twitter pages will facilitate you in getting more links. There are many LinkedIn apps available to help you do this.
Recommended for YouWebcast: Winning with Data: Drive Leads & Marketing ROI across All Channels & Campaigns
In my opinion, the key to making the most of your LinkedIn profile is by engaging. Since this social media is all about building connections with people, what else can be a better way of doing so other than regular interactions! Try to be more engaging by starting/joining conversations, post information that offer value to the readers and so on.
You can also use the LinkedIn answers section to increase your engagement as well as attract new users. Just find questions that related to your business and then give quality answers. In this way you offer (much needed) information and advice.
Well, these are few points that will surely make you LinkedIn experience an effective one. So starting implementing them from today, and see your network of people grow day by day.