If you’re still not utilizing LinkedIn at this point for networking or business development you’re being lazy. There, I said it! In all seriousness, LinkedIn is now 147 million users strong and growing, making it a valuable social media channel for business professionals and companies of all sizes. As this professional network grows so does the competition, making it harder to ensure you’re found when a user conducts a general search within LinkedIn.
As a follow-up to my post Social Media Optimization 101: How To Optimize Your Profiles, I’ve outlined the top 3 ways to tackle optimization of your LinkedIn company page to start gaining better search visibility and referral traffic to your website, blog or conversion landing pages, which helps enhance your lead generation efforts.
1. Write A Keyword-rich Company Overview
The best place to start optimizing your company page is the Overview for your page. Not only is this the first content area a user sees on your page but it also acts as the page’s meta description in the SERPs. Take the time to work in some of your target keywords within this overview copy and your core specialties.
2. Post Frequent Keyword-rich Status Updates
Thanks to the new company page status updates feature, you can post keyword-rich status updates with links to your latest blog articles, news releases or featured promotions. Try to post at least one status update daily to enhance your page and to show up in your followers’ feeds.
3. Develop Targeted Services Pages
One of the largest overlooked features of LinkedIn company pages is the ability to create targeted pages for your company’s individual products and services. These pages allow you to add valuable outbound links to specific landing pages on your site, embed videos, and feature a content download or promotion with an embedded outbound link.
The sooner you implement these optimization tips on your own company page the sooner you’ll start to benefit from the power LinkedIn presents with your overall Inbound Marketing and lead generation efforts. To learn more on how LinkedIn and other social media channels fit into the disciplines of Inbound Marketing, download our FREE Inbound Marketing guide.
Great tips Frank. I especially liked the last one about setting up targeted services pages. In fact, just this morning I got an email that Manta.com is now offering free pages on their service. I would imagine the focused approach you cover on the Linkedin service pages could be applied to Manta and others as well.
Thanks for reading and taking the time to comment, Chris! Glad you got some value from it. Manta.com is definitely a great place to ensure your company has a profile and can help assist with inbound traffic to your site, but a good presence on LinkedIn is bound to expose you to more qualified prospects.
Good article, liked it. Lots of good tips. LinkedIn is the one social media site I’ve not really got my head around yet, so I think I have a bette runderstanding of it now.
Thanks, Alex! Glad you got some value from my article and feel like you have a better handle on fully leveraging LinkedIn. As the site/network continues to grow it’s important to have a presence. Best of luck!
Thanks Alex. I think I have neglected LinkedIn in my social media marketing strategies and its time to get it come on the top 5 of my social media list. I like the point you mentioned that “as this professional network grows so does the competition, making it harder to ensure you’re found when a user conducts a general search within LinkedIn.” You drove home with that point. I will definitely get serious on LinkedIn
You’re welcome, David! Now is the time to get serious on LinkedIn for sure, so best of luck!
Loved this post! It’s really helpful! Now I get how to use the Services Page to really optimize my company profile! Do you know if there is a limit of products and services to add? Thanks!
Thanks, Sol! Glad it was helpful and inspired you to look at Services Pages again. I’m sure LinkedIn caps the total number of products/services you can add but I’m not sure what the magic number is. I would just start adding them!
I would definitively do that! :) Thanks again Frank!
@SolRomeo
I will definitively do that! :) Thanks again Frank! @SolRomeo