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The Best Ways to Use LinkedIn for Business [Infographic]

The Best Ways to Use LinkedIn for Business [Infographic] image using linkedin to grow your business

LinkedIn is one of the most popular social media networks for job seekers and professionals. But, did you know that it’s also a great way to build your business and grow your customer base?

Research has found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%). PROSAR has found similar results; LinkedIn has generated more leads for us than Twitter and Facebook combined.

The infographic at the bottom of the post, “How LinkedIn Works” by Infographiclabs, gives some ideas on how to make LinkedIn work for your company.

Action Items

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Some of the key actions you can implement to maximize LinkedIn are:

Create a company profile

Become known as a thought leader in your industry

  • Contribute to LinkedIn Answers on questions about your industry
  • Share and comment on stories in groups you are part of

Generate leads

  • Use the advanced search features to find prospects who are 2nd degree connections. Ask your contacts to introduce you.
  • Try LinkedIn direct ads
  • Share your blog posts (you are blogging, right?) and free offers in groups and on your company page

The Best Ways to Use LinkedIn for Business [Infographic] image Linkedin1

What other ways have you used LinkedIn to generate leads? Share your experiences in the comments section!

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Comments on this Article: 2

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  1. Hi Lydia, your infographic is a good display of information. People don’t realize that optimizing keywords in your LinkedIn personal profile can get your business to #1 in Google. Think of your LinkedIn profile as a website. With dense keyword placement and lots of connections (inbound links) your LinkedIn profile can rank on page one or two of Google. For example, type “New Media Attorney DC” in Google. Learn more:

  2. Karl,

    Thanks for the info!! Great tips.


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