The 13 Sneakiest LinkedIn SEO Tips to Boost Your Profile’s Views

Comments: 12

  • Good tips, Richard, but this statement is false – “…if you don’t have any LinkedIn connections, you’re not going to be found.” There are numerous ways to “get found” on LinkedIn and as you’ve pointed out, most of them are keyword-related. Sure, people connect to people, but one cannot say unequivocally that having no connections prevents a member from being seen. It’s apples and oranges.

    And I haven’t found LI to be a popularity contest at all…only the Endorsements feature! (Not a fan)

    For those reading this who want to learn more about using LinkedIn to the fullest, just scroll up the page slightly and register for “LinkedIn: Beyond the Profile and Into the Future of Digital Marketing”. See you there!

  • Great tips, Richard. I agree with all with the exception of fudging your job title.

    This is from a post by Absolutely Abby, a former recruiter. “These days, almost every recruiter uses LinkedIn to do background research. That means that your dates of employment, dates of graduation, and job titles listed on your profile MUST match your resume exactly. If they do not match, you may have difficulty passing the background check once you receive an offer because a core value of many of the companies that you are applying for is integrity.”

  • Great outline of the various parts of your LinkedIn profile that can help with SEO. I agree with Romona that you shouldn’t fudge your title, unless of course you are self-employed and can then give yourself any title that you want. It’s better to work the keywords into your description for that position.

    You can also work to increase your keyword use by asking for specific recommendations from your connections. For example, when you send a recommendation request, ask for them to comment on the “xyz project” that you worked on together. Here there’s a better chance that the person recommending you will use the keywords that you are looking for.

  • Some good tips, however I think the article title doesn’t give itself credit. “Sneakiest” conveys gaming the system, rather these are best practices for anyone who can walk the walk, but needs to optimize and manage LinkedIn better to leverage one’s expertise and value. I’ll add that you don’t have to fudge your title, but treat job descriptions as a rich SEO title tag construct: job title | function keyword A | function keyword B. Agree that optimizing requires a holistic approach. It will be interesting to see how Endorsements play into SEO rankings, but best to keep on top of where LinkedIn is picking up the search terms by doing your own people/keyword search testing analysis.

  • Nice advice, Richard.

    Another thing I’ve found really helpful is taking advantage of that Publications section. Whether it’s an article you’ve done in the past, or a webinar you’ve participated in, do list it, including a detailed description of it. It helps too!

  • Hi Richard,
    These are some great pieces of advice, but I’m not sure sneaky is the right word. They are great solutions for boosting the SEO of your LinkedIn profile and getting more views. Thanks to Glen Craig for sharing this post with the BizSugar community.

  • These are some great tips. I rarely ever use LinkedIn although I know it can be great for making connections, building relationships and bringing in more business. LinkedIn is a platform I can’t seem to really get into. I may attempt to delve deeper into it’s inner workings sometime soon. Thanks for sharing this with us on BizSugar.


  • When you say that “if you have no connections, you will not be found,” does it mean that we should add unknown people as well? I get a lot of unknown people adding me on Linkedin and I really don’t like it. They don’t have to talk to me about anything or ask me anything; they just keep adding people aimlessly.

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