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Promoting Your Brand Using LinkedIn Publisher

Promoting Your Brand Using LinkedIn Publisher image shutterstock 136793378LinkedIn Publisher is coming!

LinkedIn Publisher was finally made available to me last week. LinkedIn Publisher is being rolled out to the entire LinkedIn community in phases. I posted my first article.

What is LinkedIn Publisher?

LinkedIn Publisher is the blogging platform that LinkedIn Influencers have been using for the last year or so. LinkedIn Influencers are thought leaders who LinkedIn asked to publish their writings on LinkedIn Pulse.

LinkedIn Publisher will soon be made available to everyone.

Why should you care?

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In this global economy, how do potential employers or clients know that you know your stuff? In today’s economy, you need to promote what you know!

What better idea is there than to write about what you know on LinkedIn, where prospective employers and clients can find you?

How do I get started with LinkedIn Publisher?

Step #1 is to get access. To speed up the process, you can apply here.

Once you have access, you will receive an e-mail with instructions and you will see a little pencil in the field where you post your updates.

What should I publish?

What do you know? What skill or knowledge do you have that you would like to promote?

Pick a topic and start writing. I discussed this last year when I wrote about Establishing Your Personal Brand and Credibility Through Blogging. This is the same concept, except you no longer need a blogging platform.

I tell my clients to pick a topic, write multiple posts in a series, and see what people think. What you want is for your LinkedIn connections and others to read, share, and comment on your posts. Based on the response, you will have an idea what you should write about, or whether to switch to a different topic.

How often should I publish?

Be consistent! Pick a frequency that you can maintain. Once a week, every other week, once a month… start by writing 3-5 posts before you publish the first post. You will be able to judge pretty quickly whether the frequency you picked is sustainable.

I will be publishing one post a week. I will also be republishing popular posts that I wrote for the Career Pivot blog from the last couple of years.

When should I publish?

In my opinion, early in the week and early in the day works best. This depends on where your readers might live or work. When I first started writing on the Career Pivot blog in 2011, I had readers in Iraq and Afghanistan (US Military). You might consider shifting the publishing time based on the time zone where most of your readers live.

How will readers find my posts?

If you subscribe to LinkedIn pulse, you get an e-mail every morning with articles that might interest you. LinkedIn will send to everyone who is subscribed to LinkedIn pulse and is a first degree connection a link to your article.

You should also promote your post on Twitter, FaceBook, LinkedIn, and Google+. LinkedIn Publisher will inform you of how many people viewed your post and shared it on the various social networks. You will also be able to read and respond to comments.

You now have a simple to use, free blogging platform that makes it easy for your LinkedIn connections to find your posts. Now you can demonstrate that you know your stuff!

When are you going to get started?

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