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LinkedIn Advertising: Targeted Advertising with Demographics

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LinkedIn Publishing: 4 Reasons You Should Want to Do It Now

LinkedIn Publishing: 4 Reasons You Should Want to Do It Now

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LinkedIn announced recently opening its publishing platforms to members. Up to now, members are only able to share updates and links with their connections within their personal network. LinkedIn turned its... read more

Should You Care Who’s Viewed Your LinkedIn Profile?

Should You Care Who’s Viewed Your LinkedIn Profile?

Every day I go in and look at who has viewed my LinkedIn Profile. I can’t help it. It’s information I have to know. Whois this person? Why are they... read more

LinkedIn Endorsements Updated – FINALLY!

LinkedIn Endorsements Updated – FINALLY!

Many of you have grown tired of being prompted to endorse your connections. Many of you have also grown tired of getting LinkedIn endorsements from people you have never worked... read more

12 Ways to Improve Your Company Branding Strategy Using LinkedIn

12 Ways to Improve Your Company Branding Strategy Using LinkedIn

Developing a strong company brand is one of the keys which determines how well you’re able to recruit and retain key talent in any market. Asian employees often view LinkedIn... read more

Measuring LinkedIn with Google Analytics

Measuring LinkedIn with Google Analytics

Does your company leverage its LinkedIn profile? Are you using LinkedIn discussion groups? Can job seekers find their next great role on your LinkedIn page? All great questions. And if... read more


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Do’s & Don’ts When Using LinkedIn for Personal Branding & Job Search

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In a previous post in my Digital Do’s & Don’ts series, I stated that: “LinkedIn is the professional opposite of Facebook.” Without question, if you have or desire a professional... read more

5 Ways That Linkedin Is Like Apple

5 Ways That Linkedin Is Like Apple

While 11-year old social networking site LinkedIn is an adolescent compared to 38-year old Apple, the two companies share many characteristics. 1. Market Leaders According to Forbes magazine, Apple is... read more

Remember LinkedIn for Social Media Marketing

Remember LinkedIn for Social Media Marketing

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Promoting yourself, your brand, your products, your services, and your clients via social media is what we’re about here at Biznology. Social media marketing is what I have been doing... read more

5 Ways Journalists Use LinkedIn for Research and Reporting

5 Ways Journalists Use LinkedIn for Research and Reporting

LinkedIn has come a long way from its start as a conduit for creating professional connections. In fact, LinkedIn quickly is making inroads into newsrooms as a place for research,... read more

4 Steps to Writing a Professional Linkedin Invitation That Gets Results:

4 Steps to Writing a Professional Linkedin Invitation That Gets Results:

How many times have you received the default LinkedIn invitation that reads “I’d like to add you to my professional network on LinkedIn.” and wondered “Who is this person and... read more

LinkedIn Reaches 300M Registered Users With Major Growth From India And Brazil

LinkedIn Reaches 300M Registered Users With Major Growth From India And Brazil

LinkedIn, the chosen social network for professionals, has announced that it has now more than 300 million users globally. Revealing the milestone on its blog, Deep Nishar shares that more... read more

LinkedIn Endorsements

The Willy-Nilly of LinkedIn Endorsements

It is no secret, and evident from my previous blog posts, that LinkedIn is my favored social media network for personal branding and job search. What is not to like?... read more

3 Ways to Use LinkedIn to Build Your Career

3 Ways to Use LinkedIn to Build Your Career

In a world where social media allows us to connect with almost everyone in the free world instantaneously, one platform dominates the professional networking space. Its name? LinkedIn. By now,... read more

What LinkedIn’s New Content Marketing Score Means for Social Sellers

What LinkedIn’s New Content Marketing Score Means for Social Sellers

LinkedIn recently announced the Content Marketing Score and Trending Content ranking. The LinkedIn Marketing Solutions blog points out the need for these tools by citing a survey from The Content... read more

LinkedIn’s New Content Marketing Score

LinkedIn’s New Content Marketing Score

Do you ever wonder how effective your LinkedIn content is at reaching your target audience? Well, wonder no more. The social media giant is rolling out two new features to... read more