LinkedIn Is Testing Mentions of People and Companies in Status Updates
When it comes to tracking mentions on social networks, LinkedIn probably doesn’t come to mind. And if it does, it likely follows social giants like Twitter and Facebook. But that... read more
A Dozen Ways to Use the New LinkedIn Mentions
21LinkedIn launched Mentions this morning, a new way for members to engage in professional conversations by mentioning connections and companies on the LinkedIn Homepage. I’m super excited about this because... read more
Your LinkedIn Company Page May Be Muted
2If you have a LinkedIn Company Page, an integral part of your marketing strategy has likely been to post regular updates to that page, just as you would your personal... read more
Are You Making LinkedIn Mistakes?
Do you have a targeted strategy in how you handle your LinkedIn profile? Keeping up on everything is hard. I recently took a look at my own LinkedIn profile,... read more
LinkedIn Tips: Connect Like a Pro And Generate Leads
For many people, LinkedIn is the best place to search for jobs connect with potential employers. However, marketers can also leverage on the social network and generate new business. You... read more
How to Generate Targeted, Industry-Specific Leads on LinkedIn
According to HubSpot, 61% of B2B companies have gotten leads through LinkedIn. Brands can use LinkedIn to source and connect with prospective clients, research marketing data, promote webinars and white... read more
Cracking the Code on LinkedIn is For Marketers Too
Jill Konrath and I recently released a report, Cracking the LinkedIn Sales Code, that details what we learned from a survey of 3,094 salespeople about their use of LinkedIn as... read more
26 Outstanding LinkedIn Tips and Tactics
Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members... read more
4 Timesaving Tools Even the Busiest LinkedIn Networker Will Love
LinkedIn is more than just Facebook in a business suit. It’s an online directory of your professional contacts, a self-updating rolodex, a powerful marketing outlet, a professional search engine, and... read more
Could LinkedIn’s New Search Improve Engagement?
It would seem that discovery is a primary focus for social networks this year. Following Facebook’s overhauled search, LinkedIn announced an enhanced search of its own with auto-complete, suggested searches,... read more
Benefit Your Business by Using LinkedIn Today, Today
LinkedIn Today launched in March 2011. But despite taking its first breath nearly two years ago, LinkedIn Today deserves your attention now. Today. What is it? Basically what LinkedIn is doing... read more
Everything You Need to Know About LinkedIn Company Pages.
2If your customers use LinkedIn (Which I’m sure they do) then you should have a LinkedIn company page. As a B2B marketer having a polished company page can make you... read more
Using LinkedIn for 30 Minutes a Day
1An issue that comes up regularly is about time. Everyone wonders how much time on LinkedIn (and on social media in general) is enough time to devote to make it... read more
LinkedIn: Do New Offerings Make It the King of B2B?
If you are in B2B advertising, you cannot ignore LinkedIn. With great reach (#22 US site in January 2013 according to ComScore), extensive profile data actively maintained by the audience... read more
Create an Engaging About Us Page With Help From LinkedIn
Here’s a little known thing you can do with some help from LinkedIn Labs: use their Connection Timeline (CT) tool to create an engaging About Us page for your company... read more
