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The Main 3 Lead Generators in LinkedIn

The Main 3 Lead Generators in LinkedIn
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Your Vanity Is Killing Your Brand – Part 2: LinkedIn

Your Vanity Is Killing Your Brand – Part 2: LinkedIn

aka Vanity Metrics Are Worthless & Futile – Part 2: LinkedIn There is much talk today about networks versus communities and communities versus tribes. But ultimately, to be successful you... read more

How To Moderate A LinkedIn Group

How To Moderate A LinkedIn Group

So you read my last blog post on How to Set Up a LinkedIn Group, you followed the steps, you added a great Hero image, you have some followers….. Now... read more

How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking

How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking

What is it that sets LinkedIn advertising apart from Facebook, Twitter, and other paid social network advertising? In my opinion, it is the ability to directly target the decision-makers you... read more

7 Features To Help You Build Authority On LinkedIn

7 Features To Help You Build Authority On LinkedIn

Admittedly, LinkedIn might not be the most fun of all the social platforms out there. It is, however, one of the most useful. I learned to love LinkedIn while I... read more

Find Others Through LinkedIn Alumni

Find Others Through LinkedIn Alumni

Hokie, Hokie, Hokie, Hy! Tech, Tech, VPI Sol-a-rex, Sol-a-rah Poly Tech Vir-gin-ia Ray rah VPI Team! Team! Team! Okay, so obviously as a graduate of Virginia Tech, I am a... read more

Writing Articles for LinkedIn

Writing Articles for LinkedIn

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Many people use LinkedIn’s publishing feature to promote their business and services, but there are very few people who are termed as LinkedIn influencers. There are some tips for optimizing... read more

3 Lessons Learned During My First Week on LinkedIn Publisher

3 Lessons Learned During My First Week on LinkedIn Publisher

Earlier this year, LinkedIn opened its publishing platform to all of its members. This allows you to blog directly on LinkedIn. You might have heard this news and thought, “Not... read more

9 Reasons Why LinkedIn Friendship Is the Mightiest of Magics

9 Reasons Why LinkedIn Friendship Is the Mightiest of Magics

Take it from My Little Pony – friendship is magic! And guess what? You can harness that magic and wield the mighty power of friendship on LinkedIn to become a... read more

How to Improve Your LinkedIn Profile as a Recent College Grad

How to Improve Your LinkedIn Profile as a Recent College Grad

It has been about four months since the class of 2014 received their congratulatory ceremonies in what is often considered as a milestone in their lives. It is also a... read more

How To Take the Perfect Profile Picture For LinkedIn

How To Take the Perfect Profile Picture For LinkedIn

There are lots of detailed (and overly complicated) guides on how to create the perfect profile picture for LinkedIn, but really, the simplest and most obvious thing to do is... read more

Boolean Searches: A Better Way to Search on LinkedIn

Boolean Searches: A Better Way to Search on LinkedIn

Every once in a while someone says a word and I think they have made it up. That is pretty much the way people look at me when I mention... read more

Three Things You’re Doing Wrong With Your Company LinkedIn Page

Three Things You’re Doing Wrong With Your Company LinkedIn Page

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When was the last time you even LOOKED at your company’s LinkedIn page? Do you even have a LinkedIn page? For too many companies, LinkedIn always seems to be “behind”... read more

Warning: These Out-of-the-Box Linkedin Marketing Tips Are EXTREMELY Actionable and Effective

Warning: These Out-of-the-Box Linkedin Marketing Tips Are EXTREMELY Actionable and Effective

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Because of these Linkedin marketing tips, tomorrow, or possibly within 24 hours, you’ll have people in Linkedin asking about what you do and how you can collaborate with them –... read more

Why You Should Start Blogging on LinkedIn

Why You Should Start Blogging on LinkedIn

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Earlier this year, the 11-year-old LinkedIn opened its publishing platform to its 300+ million users. If you haven’t jumped in yet, you better start blogging now! LinkedIn is the mirror... read more

Advantages of a LinkedIn Premium Subscription

Advantages of a LinkedIn Premium Subscription

It never fails at a speaking engagement that we’re asked the following series of questions: Is it really worth upgrading my LinkedIn account? I’m assuming I can’t do much of... read more