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Measuring the Impact of a LinkedIn Status Message

With the recent changes on LinkedIn it has become more difficult to see the impact of your status messages on your connections, audience and the associated engagement. Back in November LinkedIn removed the option to see historic activities on profiles but you can still see this on some mobile applications, interestingly.

Status has always been a great way to remind people what you are up to, the types of client you work with, the markets you operate in and the values you share. You can read more in this old blog post (link to how to do a status message on LinkedIn blog) but it is less easy to see what has happened with your status messages and if they worked for you or your network.

The content, style and richness of the status message is key in getting good results but that’s for another day.

There are three ways to measure your status impact:

1) From your LinkedIn home page you can simply select the “all updates” filter, (just underneath your status box if you haven’t spotted it) and then select to see just your own updates.

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2) On the activity flag, which turns red (top right hand side beside message / invite flags), when someone interacts with an update you have interacted with or shared. Select the one you want to see with a left click and heh presto.

3) The newest functionality here has been on the right hand side of the home page, around half way down where you can see a heat map of interaction and engagement laid out by level of your network.

Measuring the Impact of a LinkedIn Status Message image Measuring the impact

Status messages are a really good way to raise your networks awareness of the good “things” that you do, the value you share and how you might help them if you get them right, as the above example highlights.

What you will notice when you do a good status message is a defined peak in the activity of people who look at your profile – cause and effect. LinkedIn is just a big room full of people and you have taken your face away from the wall and said something, something interesting and suddenly people find you more interesting that way – just imagine! You’d never go networking and not talk to people, LinkedIn is just the same.

If you don’t know what to say or how to make it work, perhaps we should talk too?

Comments on this Article: 2

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  1. Kurt Shaver says:

    I can not understand why LI is killing features that allows users to engage via member-created content. You mentioned the Activities section on Profile as one. The bigger one was 86ed a year ago – Signals. It was a powerful filter. My clients are sales teams and I used to teach sales managers how to use Signals to monitor the reps posts for coaching purposes and to share Best Practices (posts) amongst the team. I am looking for an app to replace this capability.

  2. James - The Linked In Man says:

    Dear Kurt,

    Thanks for your kind comment, LinkedIn changes “stuff” all the time, most days in fact and whilst I don’t always agree with them, it just is as it as and we just need to get on with it.

    Status (and Signals as was) is just one small part of the strategies to make LinkedIn work, so I think you need to put these things into context.

    Content is one way to engage the audience, but engagement through referral in your own network is a lot faster and shortens sales cycles to. It all depends on your networking approach, your audience targets and what outcomes you want. Most solutions and strategies are influenced by someones role and those foci.

    Social proof such as recommendations for the people, team and business are more important now than ever before with the amount of “noise” and smoke out there right now of who says they’re good versus those that really are.

    Hope that helps a little but have a great week ahead.

    Best wishes,

    James

    The Linked In Man

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