Linkedin – The Place to Connect in 2013

Linkedin MarketingMost of you are intrigued with what social media can bring to the table. You have spent time on Twitter, Facebook, GooglePlus (Maybe- See yesterday’s post) and other sites.

In the past month I have revisited Linkedin and found a whole new appreciation for connecting with some of the best people in the business. Plain and simple, this is where I want to spend my time with social media. It’s about the people.

On Twitter, it is all about real time information. People are important, but Twitter really is a news and information site. The best people provide the best information, but it takes a whole lot of effort to connect with people in real time. Linkedin is real-time but you do get a breather from time to time with people posting on Linkedin Groups and if you check out updates, you can get a feel for what people post on a regular basis.

On Facebook, for me it’s about family, friends, retail and organization announcements. It’s that nice, family friendly site where people learn a little more about their family and friends outside of work. Great site, but for my business it is more of a family, friendly newsletter type of atmosphere. I used to follow a lot of people on Facebook, but have since cut back because this type of information is a bit personal and I believe you need to know more about the people you are connecting with, (or maybe you might want to know less – if you get my point)

GooglePlus is still the wildcard. I think it is great to connect here. I think it takes a lot of work and it is not everyone’s first place to go to for connecting and engaging with people. For those of you, who’ve been able to make this platform their number one place for connections. Congratulations – You must really be doing something great and I am jealous. Keep up the great work and the rest of us will hopefully get there someday.

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Linkedin has made a number of changes in the past year and I really think the quality of people on this site is what makes this platform stand out from the rest. Where else can you go and connect with CEO’s, Executives, Managers and Support Personnel. Everyone has a story and you can learn a lot by looking at profiles.

(A Major Benefit ) In addition, I like the fact that you can also see who is viewing your profile information or updates.

(Another Benefit) If you update your profile, a message is sent to your connections regarding this update

(Another Benefit) You can connect with people in your industry, profession and potential markets.

(Another Benefit) You can follow your competitors. You can follow individuals or companies. A great way to stay connected in your industry.

(Groups) You have the ability to dialogue with others in a group setting. In addition, you can connect with these same people.

(Updates) (Most Benefit) You can post valuable information for others to read and comment on in a controlled, “NO SPAM” environment.

I know there are other benefits, but if you are about marketing and business, you really need to get on Linkedin and start using the functionality available to you.

By the way, thank you to all of you who’ve connected with me over the past few years. I enjoy learning about the various companies and job duties that each of you perform. Hopefully, we can learn from each other and continue to grow professionally.

photo credit: Lynn Friedman via photopin cc

Comments: 1

  • Great article, Brent! I agree that LinkedIn is a great platform for social media marketing. It allows you to reach out to those who you know are interested in what you do and creates a space for professional conversation. Joining groups allows you to make connections with others in the field as well as those who are just interested in the subject (who could be future customers). It also allows you to see what kind of information is most popular in your field, which can help you create more interesting and relevant content for other social media platforms, such as your blog. I think that LinkedIn will truly take off in the next year in regards to professional marketing.

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