(actual recent email)
Dear Marketing Consultant,
I have a question: What is the convention these days around “endorsements” on LinkedIn? Certainly every endorsement is an opportunity to re-connect. But, should I say, “thank you?” Am I expected to “endorse them back?” I received an endorsement from the former CEO of a past employer and I don’t think he is expecting me, who was five layers lower, to endorse him. This is a creation of Linked in, but I’m not sure how much I want to “play” a back and forth mutual admiration society game.
Recommended for YouWebcast: Sales and Marketing Alignment: 7 Steps To Implement Effective Sales Enablement
I’d appreciate your feedback.
Good question on the endorsements – here’s how I handle them: I periodically do endorse people for 1-2 things that THEY REALLY DO; I don’t simply check all the boxes as across-the-board back slaps. I don’t automatically check all of the “Skills” LinkedIn suggests, and especially don’t endorse someone just because they endorsed me.
Here are the positive results: one is notified by LinkedIn when he or she gets an endorsement, the endorsements show up in status updates of both endorser and endorsed (valuable exposure), they are indicators of who’s active on LinkedIn and, of course, it is nice to be recognized.
When someone endorses me, I do thank them with a short email – another good way to keep in touch. Endorsements are factored into LinkedIn searches, which is also a plus.
More impressive are recommendations (I’ve heard some people say they’ve been expected to reciprocate here but I don’t agree). You may need to request a recommendation…it’s just not something people think of doing. And you may want to make subtle suggestions of content the recommendation could include (highlighting a particular skill or talent that was a valuable contribution; an outcome in which you were integral).
Always be marketing,