If you’re not yet active in social media platforms, you’re missing out on potential opportunities and business. From Twitter to Facebook and all points in between, social media is essential to getting your brand out there.
With LinkedIn, a networking site for professionals, you can easily connect with like-minded people in your field. You can also be connected to prospects that may need your products or services. If you are new to the social media field, read on to learn about how to present yourself on this network.
Establish your Profile
In your profile you will be asked to include information like your name, location, current occupation and company location. You are also able to add other information that will help viewers of your profile learn more about you and why they should connect with you. Add your company website to your profile along with a tag line. This will help spark interest that leads to traffic to your site.
Your company background information should also be added to give other professionals a clear picture about your industry, what your role is within your business and how you serve clients. For example if you’re a business lawyer in York PA you can discuss more about your practice. You can also connect with another business litigation attorney in York PA that you can exchange ideas with.
Of course you want to connect with a variety of professionals because the more people you are connected with, the more likely it is you will receive leads from them. Everybody knows somebody that knows somebody else that can use the services you have to offer. If you’re active on LinkedIn, you will be in a better position to receive referrals.
Provide Useful Tips
Once you have your profile all set on LinkedIn, you can start a discussion to educate the professionals that you have contact with. They’ll appreciate your information, and you’ll be able to position yourself as an expert in the field.
You can answer questions other LinkedIn members are asking to add to your credibility. If you can tackle a question they post, you are more likely to receive a lead that is dedicated to working with you. By helping others with problems, not only will you show you’re an expert, you’ll also demonstrate that you are easy to work with. The more you do without expecting anything in return, the more surprised you’ll probably be with the response you get. If you’ve just helped someone solve a problem, your company will be fresh in your mind when they need services or products you supply.
Keep this tips in mind when you’re starting or maintaining your LinkedIn account.