Everything You Need to Know About LinkedIn Company Pages.

If your customers use LinkedIn (Which I’m sure they do) then you should have a LinkedIn company page. As a B2B marketer having a polished company page can make you stand out from the rest of the companies you’re up against, it also gives your customers a place to engage with your brand. It helps that they are already spending their time in LinkedIn too.

We’ve already found that generating leads in Facebook is possible but that having a great page in LinkedIn could be a game-changer for your company.

I collected some great resources and wanted to share:

58 Social Media Tips for Content Marketing from Content Marketing Institute

How to Use LinkedIn Company Pages & Groups from HubSpot All-in-one Marketing Software

Best LinkedIn Company Pages of 2012 from LinkedIn

Recommended for YouWebcast: Winning with Data: Drive Leads & Marketing ROI across All Channels & Campaigns

Here is an excellent infographic that shows the dimensions of LinkedIn Company Pages

linkedin company page dimensions infographic

Comments: 2

  • Brittanie says:

    Wow, these sources are great. I always like when I can find a post where the site has already done the hard work for me. We like to use our personal LinkedIn pages to generate leads but we really haven’t gotten into have a company page yet. This might be the motivation we need to start it!

  • Your B2B Company Page on LinkedIn can also be a great place for resources that your sales team and partners can share with their customers and prospects, to develop the user community feel.

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