When talking with B2C oraganizations about social media, Facebook and Twitter roll off the tongue fairly easily. Sometimes the conversation steers toward the social darlings based on popularity, or because their customers are living on these social networks. When speaking with B2B companies, LinkedIn may be the shining star of opportunity for your brand, products and services.
We recently offered some snack sized options for Facebook social buttons, what they actually do, and how you could work them into your website However, just because Facebook has the largest audience, or you feel compelled to Tweet, doesn’t mean it’s right for your business. Who is your audience and where do they live online? Maybe it’s LinkedIn?
In part 2 of Our Driving Social Engagement Series, we’re taking a quick look at LinkedIn and a couple extra things you can do for your business beyond a profile page.
Tale of the Tape: LinkedIn
- Registered Users: 160 Million
- Companies on LinkedIn: 2 million
- Age: 81% are 35+
- Average Time On Site: 8 minutes per visit
- Intersting Fact: LinkedIn members did nearly 4.2 billion professionally-oriented searches on the platform in 2011 and are on pace to surpass 5.3 billion in 2012.
Social Media Plugins For LikedIn
LinkedIn Company Profile Plugin
In a previous post, we shared the Facebook Like Box where you can like (a.k.a become a fan) a business with one click and not leave the company website. LinkedIn’s Company Profile Plugin serves as a follow button for your business’ LinkedIn Company Page. Visitors to your website can follow your company with one click, increasing your interested audience, and expanding the reach of valued content you choose to share on the network.
LinkedIn Share Button
This button can be placed on your website, blog, and landing pages so your customers can easily become brand advocates, and share your content with their connections. This is a good play to share news, support trend hunters in your space with topical items, and drive traffic right back to your website. You can also choose what style button you’d like to display.
LinkedIn Product Recommend Button
First, you should add your product(s) to your Company Page ‘Products’ tab. The Product Recommend Button allows people to recommend specific products to others. When a user recommends a product, it’s reflected on your LinkedIn Company Page. You can also take this one step further and choose to display the number of visitors who have recommended a specific product on your website button as proof or a testimonial.
To find all of LinkedIn’s official social media plugins in one place, visit https://developer.linkedin.com/plugins