By now many of you have probably received email notifications of a new feature offered by LinkedIn called “Endorsements.” With one simple click, the new feature makes it easier for you to acknowledge your connections for their skills and expertise in the business realm instead of writing a formal recommendation. This allows people in your network to quickly distinguish where your strengths and expertise lie.
According to the LinkedIn Help Center, the difference between an endorsement and recommendation is, “An endorsement is a one-click way for your connections to endorse the Skills & Expertise listed on your profile. There is not an automatic way to request an endorsement.
A recommendation is a written statement of recommendation from a connection. You may request recommendations from your connections, as well as proactively recommend your connections.”
Here’s how you can endorse your connections:
Recommended for YouWebcast: 4 Steps to Creating a Marketing Content Plan
- At the top of a connection’s profile, you’ll see recommended endorsements for them. You can suggest additional skills as well.
- You can also endorse them from the new Skills & Expertise section that now showcases these endorsements. You can find this section after your connection’s professional experience .
The value of an endorsement from a connection or client highlights the skills you have listed for yourself. It shows clients, employers and colleagues the hard work and dedication you have put into making yourself the well respected professional that you are.
To endorse or not to endorse… That is the question. Users do not have to endorse each and every skill you have listed on your profile. They can endorse those they have personally “seen in action,” or even add other skills you may have not considered when listing your skills. You can either accept or decline any new skill a connection has suggested.
Once you have been endorsed by a connection, LinkedIn will notify you via email and on your LinkedIn newsfeed. You can scroll to the bottom of your profile page under “Skills and Expertise” to see the faces of people who think you’re great at what you do. As in all things “social,” it is always polite to respond in kind – IF you fell an endorsement is merited.
Let the endorsement games begin. Remember; be honest with yourself and your connections. One does not excel with false admiration for a skill they do not posses.
Have you ever been endorsed? Are you an endorser? Is this new feature worthwhile – or just another social media task to check off the list?