As LinkedIn continues to impress both from a revenue and product perspective, I thought this might be a good opportunity to offer up a few simple reminders on (suggested) LinkedIn etiquette. Rules to Link by if you will…
- NEVER Log-out – let me clarify. Never log-out when you are researching someone – in preparation for an interview or a client call or even in identifying a person you might be seeking to contact. Let them know you are looking, that you are interested, that you are paying attention and ultimately, that you care – about the position, about the deal or about the upcoming call. Log out, naturally, for security purposes if you’re using a public computer or if you’re looking to (for lack a better term) stalk someone. And if you are LinkedIn “stalking” someone, ask yourself why. It’s business – not Facebook. Be transparent. It’s about getting work done.
- Never Connect Generically – “I’d like to add you to my professional network on LinkedIn.” Well, duh. If you can’t take the 2 or 3 seconds to remove this default text and craft even a one sentence personalized message, what future effort will you put into our LinkedIn “relationship” or any subsequent business relationship?
- Never Write a Recommendation – in exchange for a recommendation. Write a recommendation on the merits of the person and the working partnership you had with them. Describe how someone was extraordinary rather than perfunctory. And never expect a recommendation in return.
Simple rules to Link by, right? How about you? Any useful LinkedIn advice?
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Image: Fire At Will [Photography]