3 Reasons Why Linkedin Is More Than Social Media?

Three Reasons Why Linkedin is More Than Social Media

Linkedin, as many of us would relate it to as “Facebook with a Tie”. Some of us may also treat Linkedin like Twitter, Facebook , Instagram, Foursquare, Google Plus or like any other kind of social media network today.

However, Linkedin is more than that for these three simple reasons.

Linkedin Connects For a Business Reason

Linkedin makes "business handshakes" easier

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The moment we connect with somebody on Linkedin, both parties will jolly well know that the connection is most likely for a business purpose;  thereby seeking a win-win collaboration to see what are the ways which both parties could do to help one another.

Connecting on Facebook, Twitter or any other social media network for business reason, may not be as clear and definite as that of Linkedin. At times, some people may not feel too comfortable to share business related stuff on social media networks other than Linkedin.

Linkedin Raises Your Expert Profile

Linkedin helps to raise your expert profile, thus making you unique from your competition

Linkedin gives you a platform to position your personal brand as the expert in your industry. It helps to raise people’s perception of your professional image and credibility.

The potential of expert recommendation on Linkedin is some of the most powerful digital word-of-mouth marketing ever. This is because being recommended by other professionals who are experts in their own industry will definitely raise your own expert profile.

Linkedin is More Sustainable

Linkedin has a more sustainable business model

The business model for Linkedin is relatively more sustainable than most social media networks. Linkedin does not need to have many active users as compared to that of Facebook or Twitter, it needs a niche community and that is it. While focusing only on the targeted audience of business professional community, it attracts more business professional active users than Facebook, Twitter or any other networks.

Over the years, Linkedin has been very focused on this business direction; instead of being for everybody, it stays tightly focus as a network for professionals and business people only; and such focus makes Linkedin very popular especially with those professionals that are in a B2B industry.

In Summary

Linkedin is the Business Connector in Social Media

Linkedin is not really social media. In fact, it is more than that. It is a sustainable network that allows business people to build a long term relationship through close connections with one another; and it is also a platform for professionals to increase their own industry expert profile as well.

Comments: 11

  • Paul P Mosley says:

    I just posted this to my updates on LinkedIn® so people in my network can be made aware of this.

    Please reply back to me and I will send you a request or you can send me a request to connect. I would be honored to have you as part of my Network on LinkedIn® to Share Ideas, Updates, and to Network concerning Employment Opportunities.

    Have a Great Day,

    Paul P. Mosley
    Penobscot Executive Search LLC
    A National Recruiting & Placement Agency
    Dexter, Maine USA
    (207) 270-6070

  • Great post. I love that the phrase “Linkedin is Facebook with a tie” is so popular.

  • Jacky, you are absolutely correct that LinkedIn can raise your expert profile. Beyond, recommendations and endorsements, you can position yourself as a thought leader by thoughtfully engaging in groups and embedding samples of your work in your profile.

  • Jacky Tan says:

    Thanks Paul, Koka and Cathy for your comments! Cathy, you’re right. By placing ourselves as thought leaders and sharing expert opinions in groups and showing your portfolio in your profile will greatly enhanced your brand credibility on Linkedin.

    Have a nice day! :)

  • Thank you. Great post. LinkedIn is still totally underutilized by many small businesses, in particular when they focus on B to B. I would love to get even more unput of ideas on how small businesses could take advantage of LinkedIn, maybe even a case study?

  • At first, I also made a conclusion that LinkIn is just like other social networking sites but after doing some research,I realized that LinkedIn is not just a social networking site. It helps entrepreneurs to have a long term term relationship with one another.Thanks for this article Jacky!

  • Kate Berg says:

    The typos and grammar errors in this piece made me hesitant to share. Should be proof-read.

  • “Facebook with a tie”, that is just awesome.

    Well, this post really does help someone see the value of LinkedIn as a social channel. I’ve never really found any network other than LinkedIn in which I would freely share business-related conversations with people. Facebook and all the others just feel too “friendly” no matter how I look at them.

  • Jacky Tan says:

    thanks for your comments! :)

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