LinkedIn is labeled as a social networking site, but it is far more than just a social platform. If you are a small business owner looking to spread the word about your company and its offerings, learning more about LinkedIn and its numerous benefits are certainly worth your while. It will not take long for you to see that LinkedIn is far more than a social networking site for marketing.
The Social Network Site that gets all Dressed Up
Some people refer to LinkedIn as “Facebook with a Tie,” and it is certainly with numerous reasons the site is worthy of this title. No matter the type of small business you run, using LinkedIn will certainly help with marketing and so much more.
Take a look at these three reasons that you can benefit with the help of LinkedIn, as well as why people are calling the site far more than social networking. You will be impressed with what you learn.
LinkedIn Helps Market you as A Professional
LinkedIn offers the chance to connect with other business professionals that you have worked with, allowing them to recommend you on your profile. You can also list your skills and expertise on your profile, as well as previous employers and more. This makes it easy to build yourself as a professional in the industry and gain credibility among others whom may be interested in using your services.
LinkedIn is Sustainable
LinkedIn is much more sustainable than most of the other social networking platforms around. While there aren’t as many interactions being made on LinkedIn, it is a community of its own focusing only on a targeted business audience and professionals. It is more attractive to those who own businesses or seek to find work/employees.
Connecting with others is with Purpose
When you connect with an individual on LinkedIn, each of you already know there is an intended purpose of that connection- to enhance your business presence. It is a win-win situation for both parties as they help one another. While these things can be accomplished on sites like Facebook and LinkedIn, it is much more difficult and may not always work out as well as it does on LinkedIn.
LinkedIn could provide you with many, many benefit in addition to the three listed above and it is certainly worth your time and business interest to create your account without a moment’s delay.