Using LinkedIn for Lead Generation
LinkedIn tends to be overlooked when it comes to lead generation because too many people believe it to be a site solely devoted to networking with other professionals. This simply... read more
3 Reasons to NOT Auto-Post Your Tweets to LinkedIn
2Yesterday, I presented How To Use LinkedIn To Grow Your Business at the St. Louis Sales & Marketing Summit. There was one really good question I was asked after the... read more
‘Can You Endorse Me?’
1What’s your legal liability for LinkedIn recommendations? Building a professional online resume is always a good way to connect with current and prospective employers. For those looking for employment, showcasing your... read more
Three Simple Ways B2B Marketers Can Get Value From LinkedIn
When thinking about social media and how to use it for your brand, our initial reaction is often to think about the channels we can use and the conversations we... read more
LinkedIn Targeting Features Roll Out
Every marketer understands the importance of reaching the right audience. LinkedIn announced two new targeting and analytics features that will help marketers do just that. The features will allow companies... read more
3 LinkedIn Features to Boost Leads
1LinkedIn Overlooked as Lead Source LinkedIn might be your most efficient social channel for lead generation. According to a recent HubSpot study, “LinkedIn generated the highest visitor-to-lead conversion rate at... read more
LinkedIn Influence: How to Maximize the Return on Your LinkedIn Efforts
Over the last 3 weeks, I have written a series of blog posts challenging common practices for measuring online influence and offering advice on how to maximize influence in the... read more
Tips for Reaching Customers on LinkedIn
LinkedIn has evolved a great deal over the last few years, steadily releasing new features to its growing network of users. But unlike some of the more popular social networks,... read more
Why LinkedIn Bought SlideShare
“Discover people through content, and content through people.” That is how LinkedIn’s Senior Vice President of Product and User Experience Deep Nishar described the social website’s motivation for spending $118... read more
LinkedIn Acquires Slideshare: Five Predictions for What’s to Follow
It’s like peanut butter and chocolate for the B2B Marketing professional. The announcement of LinkedIn acquiring Slideshare has all the characteristics to make an incredibly enticing pairing. A combined estimated... read more
5 LinkedIn Marketing Features Your Social Strategy May Be Missing
When you think of generating leads through your social strategy, platforms like Facebook and Twitter probably come to mind first. However, in a study of 5,000 B2B and B2C companies,... read more
LinkedIn Launches New iPad App
The world’s leading professional networking site, LinkedIn, has recently launched its first iPad application. With more than 150 million users in 200 countries, the site’s long awaited app creates an... read more
LinkedIn iPad App Puts Content on Top
Last week, LinkedIn finally released its long-awaited iPad app. Rather than being just another social connection application, LinkedIn’s entry into the tablet world puts content on top… literally. Here’s a... read more
How Marketers Can Take Advantage of LinkedIn’s New Targeted Updates and Follower Insights
Earlier this year, LinkedIn rolled out a “follow” button that allowed users to connect with a company with just one click. Now, LinkedIn is broadening its appeal to marketers, rolling... read more
Photo Walkthrough of the Brand New LinkedIn iPad App
Have you heard that LinkedIn launched an iPad app last night? We checked it out for you and here is our feedback along w/ some great screenshots: The homepage includes... read more
