Instagram: A Beginner’s Guide

I don’t know about you but I have fallen in love with this social platform and it looks like many businesses have too. This popular app is known for the cool pictures you can take with it and I can’t stop!

Just in case you don’t know, Instagram is a social media platform that allows its users to share and filter images with other followers all over the world. With 200 million users and 75 million daily users this could be your next great marketing tool.

If you’re looking to venture into Instagram with your business or you need some advice to manage your account, try some of these tips:

1. Balance your images– Make the most out of this fun platform, be clever about promoting your business or marketing products. It’s important you keep your customers engaged so try sharing fun and interactive images.

2. Instagram video– Instagram introduced its video tool in 2013 and there are tons of things you could use it for when promoting your business and it’s products. I have come across many health and fitness accounts shooting exercises from start to finish as well as fashionistas filming a range of upcoming products. The video function only allows you 15 seconds of footage but have a play, I would recommend adding variety to your account.

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3. Network on Instagram– Did you know you can connect your Instagram account to other social networks such as Facebook and Twitter? This is a great way to share your images with your other networks and drive traffic to your platform.

4. Hashtags – Using hashtags with your post is another way to reach followers and likes. Don’t overdo it, just think about the key messages of your photo and make sure your hashtags relate to the image.

People love visual content. Just remember to keep it personal to yourself and your business.

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