What a Community Manager Does [Infographic]

January 28th is Community Manager Appreciation Day. Yes, there is such a thing.

The idea was kicked-off back in 2010 by web authority, Jeremiah Owyang, and now takes place every 4th Monday of January. The ostensible point to recognize the “behind-the-scenes” influence of online community managers around the world who use content and social media to maintain brands and engage customers.

A great reference article written last year identifies seven objectives for the successful community manager:

1. Drive Awareness

2. Improve Public Perception

3. Enhance Customer Service & Support

4. Create Advocates

5. Collect Analysis & Feedback

6. Educate Users

7. Drive Acquisition

And the folks at Carousel 30 put together this infographic to help illustrate what these influential people do.

Original Post

Author: Andre Bourque     Andre Bourque on the Web Andre Bourque on Facebook Andre Bourque on Twitter Andre Bourque on LinkedIn Andre Bourque on Google Plus Andre Bourque on Pinterest Andre Bourque RSS Feed

Andre (@SocialMktgFella) is a top-ranked social media marketing and inbound marketing specialist, and an Associate Editor at Technorati.  He serves as a copywriter and content marketing strategy consultant for several firms and brands.

Available for content marketing and social media marketing. Email him here.... View full profile

This article is an original contribution by Andre Bourque.

Find out how you can become a part of Business 2 Community.