What a Community Manager Does [Infographic]

CMAD-socialmarketingfella.com

January 28th is Community Manager Appreciation Day. Yes, there is such a thing.

The idea was kicked-off back in 2010 by web authority, Jeremiah Owyang, and now takes place every 4th Monday of January. The ostensible point to recognize the “behind-the-scenes” influence of online community managers around the world who use content and social media to maintain brands and engage customers.

A great reference article written last year identifies seven objectives for the successful community manager:

1. Drive Awareness

Recommended for YouWebcast: Strategies, Tactics & Tools for Content Marketing in 2015

2. Improve Public Perception

3. Enhance Customer Service & Support

4. Create Advocates

5. Collect Analysis & Feedback

6. Educate Users

7. Drive Acquisition

And the folks at Carousel 30 put together this infographic to help illustrate what these influential people do.

community-management-infographic-socialmarketingfella

Original Post

Discuss This Article

Comments: 0

Add a New Comment

Thank you for adding to the conversation!

Our comments are moderated. Your comment may not appear immediately.