Visualizing the Long-term Impact of Good Customer Service

Based off of data from a Dimensional Research survey, Zendesk has pieced together a data visualization on the long-term impact of good and bad customer service.

The figures draw some interesting conclusions, including the idea that high-income households have the least tolerance for bad customer service experience and 95% of surveyors who were presented with a negative customer service situation with share the experience with a friend. Drastic data even surfaced that 55% of surveyors said they switched to a different company for a similar product or service after having a bad customer service experience.

Here’s a look at high-level impacts of good and bad customer service:


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