Just few years ago high-quality textual content was all you could desire for your successful digital marketing. However it is no longer enough – To win in this competition of contents you not only need to present a high-quality piece, but it should also stand-out from the crowd and be engaging. That’s why new tools like Infographics and Videos are rushing into the picture.
Not surprisingly, video content marketing is already high on demand these days. Reasons for that are numerous, for example:
- YouTube is the 2nd largest search engine;
- Videos are 53 times more likely to show up on the 1st page of search results;
- Videos can drive engagement upto 300%;
- and many more.
All this means that video content marketing leads to higher traffic to your site, boosting number of leads and finally growing sales.
Experts predict that video is the new face of content marketing. Go through the following Infographic created by InfoGraphic Design Team – The below stats will explain you why the influence of videos will rise even faster in 2014.