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Video Is the New Face of Content Marketing [Infographic]

Just few years ago high-quality textual content was all you could desire for your successful digital marketing. However it is no longer enough – To win in this competition of contents you not only need to present a high-quality piece, but it should also stand-out from the crowd and be engaging. That’s why new tools like Infographics and Videos are rushing into the picture.

Not surprisingly, video content marketing is already high on demand these days. Reasons for that are numerous, for example:

  1. YouTube is the 2nd largest search engine;
  2. Videos are 53 times more likely to show up on the 1st page of search results;
  3. Videos can drive engagement upto 300%;
  4. and many more.

All this means that video content marketing leads to higher traffic to your site, boosting number of leads and finally growing sales.

Experts predict that video is the new face of content marketing. Go through the following Infographic created by InfoGraphic Design Team – The below stats will explain you why the influence of videos will rise even faster in 2014.

Video Is the New Face of Content Marketing [Infographic]  image 15 Online Video Stats  IGDT D05D14D17 1a

Comments on this Article: 6

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  1. John Cole says:

    This is 100% correct, yet what we are seeing more and more of is very low quality video production. It seems that companies understand the need for content, but are unwilling to build quality. Their brand suffers and their message suffers.

  2. Thank you, John, for your comment. You have mentioned a very true thing – many companies now use a low quality videos for their content marketing. And that’s even not a question of paying more or less. I know few agencies that charge very reasonable prices but still produce high-quality work.
    I assume that marketing managers of these companies (with low-quality videos) still doesn’t have a feel what is high-quality work and don’t demand this from video production agencies. Hopefully, with a further increase of video content people will see more and more good examples and soon the quality of corporate videos will increase too.

  3. Nick Peters says:

    Very interesting piece. In fact this very arguement were the reason I set up my new venture!!

  4. Great Nick. Good luck with it! And let’s see how video content grows further.

  5. Brian McBride says:

    I’ve been building “Product Tours” for over 12 years now. I was making them before we had such great video compression and used a lot of Flash and tween animation to create video-like experiences.

    Myself, I’m looking to get out of the business. People need videos more than ever, but the market has become saturated with “desktop videographers” who are willing to offer rates such as $1000 for a minute of finished video.

    Of course, they don’t often come close to the quality I maintain, however similar to the desktop publishing early era, the accessibility of the tools to make videos has created a huge amount of want-to-be video creators.

    I am sure that it will shake itself out over time. And there is great talent out there. More than not though, paying someone $4,000 to $6,000 for a 1 to 2 minute video will get you the minimum quality you’ll want, delivered in a time frame you’ll like.

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