How people view Search Engine Optimization
As the SEO Manager at a full service digital marketing agency that handles a variety of services for clients, such as content creation, (i.e. landing pages, blogging and writing eBooks) social media, brand monitoring, search engine optimization, and more, my email gets flooded everyday with SEO questions or concerns.
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While we do, in fact, perform so many other tasks for clients, SEO and search, in general, is on the forefront of every clients mind. It is awesome to show clients great success from SEO campaigns and then some day’s it sucks to bring someone bad news. Not only do we do SEO for different clients but we also try to educate along the way. SEO isn’t exactly rocket science but more like thousands of little puzzle pieces coming together to make a picture whole.
So, we feel that educating clients is almost as important as doing the work we do. (“Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime “.) Working hand in hand with clients helps us achieve goals faster. In the education mindset, I found this great Infographic that explains Google search, public understanding and some behavior stats you might find interesting.
infographic credit: SEO Training in London
image credit: stuart miles/freedigitalphotos.net