Content marketing is a hot topic right now. Leaving many experienced marketing teams baffled on whom and how to hire. Finding the right people can be difficult, since content marketing is focused more on brand journalism, and finding the right voice for your company. One of the problems these teams face, is that there hasn’t been much literature on hiring for these increasingly critical roles. Kapost created this Top Trends in Content Marketing Hiring infographic for help shed some light on the subject.
44.9% of B2B companies are planning to hire for content marketing in the next year. Which means, there will be a lot of talented people looking for a job, and lots of great companies looking to hire. It truly is an exciting time for content on the web. Imagine how much more exciting companies’ blogs will become over the next year with more original, compelling content?
The original research comes from a survey completed by more than 500 global marketers in 2014, in which they were asked:
- Who they hire
- What qualities they look for in applicants
- How much they pay their staff
- Which marketing roles content marketers are responsible for
- How much content marketing teams are expected to grow in the next year
The full results are in this eBook from Kapost: Recruit the Dream Team — The Content Marketing Hiring Handbook, which you can download here.
To highlight some of the most telling findings about this new field, check out the infographic below.