The Year in Content, Media, and Marketing (Infographic)

The Year in Content, Media, and Marketing (Infographic) image 2012infographic

Each December, journalists of all kinds give their take on the previous year and the major events that defined it. Thanks to the digital age, we can now use big data to reflect on 2012 and see which events really mattered the most to people.

Sparksheet took some of the year’s major events and cross-referenced them with Google Trends to see what people searched for, and when they searched for it. They found that 2012 had five major themes: data, sponsorships, books, false idols, and memes.

Some interesting facts from this Infographic:

  • “Infographic” was actually one of the most frequently searched terms, and the popularity of the term steadily increased over the year.
  • Red Bull had a huge spike in searches during the Stratos mission, but it was absolutely nothing compared to the buzz around the Olympics.
  • The Hunger Games surpassed Harry Potter as the bestselling book series of all time.
  • “Gangnam Style” was six times more popular in searches than “Call me Maybe.”

The Year in Content, Media, and Marketing (Infographic) image End of Year 2012 20
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Related Resource from B2CWebcast: PR Hacking: How Ideas Spread And What Marketers Need to Know

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