There are over 1 billion active Facebook users; 140 million active Twitter users; and 135 million Google Plus users. Pinterest, a photo-sharing networking tool that has become among the hottest websites in the online sphere today, enjoys 100 million unique visitors per month. YouTube may be one of your favorite Internet pastimes—it attracts 800 million unique visitors per month. Top U.S. retail brands have begun to understand the importance of reaching out to customers and expanding the scope of their business through social media.
Victoria’s Secret, for example, ranks in the top 10 among major U.S. brands in its use of Facebook, Twitter, and YouTube. The company markets its world-famous bras, panties, lingerie, and beauty collections via these social media tools. The chain can reach a massive audience when it wants to promote new products and spread the word of new sales and specials.
Whole Foods Market uses Pinterest to promote healthy eating and the value of adopting an active lifestyle. Home Depot uses YouTube to convey “how to” guides to a large audience, which helps in brand promotion. Dell uses Twitter to promote new products to consumers as well as informational guides. Apple, Amazon, eBay, Target, and Walmart are just some of the other major U.S. brands tapping into the power of social media for marketing and promotional purposes.
What are some of the major U.S. brands you’ve seen using social media? Please discuss in the comments! Check out the awesome infographic below presented by Retail Customer Experience to learn more about retail marketing and social media.