Free Webcast: Four Ways To Improve Your Content Marketing Maturity – Learn More ›
Popular Today in Social: All Popular Articles

The Noob Guide to Understanding the Difference Between Paid, Owned and Earned Media [Infographic]

For an industry that prides itself on producting content and campaigns that are easy for people to understand, social media marketing still has its share of jargon.

The difference between paid, earned and owned media stumped me for the longest time, so I thought I would lay out a a simple explaination:

Paid Media: Positive publicity gained through paid advertising

Earned Media: Positive publicity gained through promotional efforts other than advertising.

Owned Media: Promotion channels that you control, such as your website, Facebook Page and Twitter account.

Related Resources from B2C
» Free Webcast: Build Better Products by Identifying and Validating Your Riskiest Assumptions

Below is a great infographic from the view from here that gives examples that makes it easy to understand the difference between paid, earned and owned media:

The Noob Guide to Understanding the Difference Between Paid, Owned and Earned Media [Infographic] image tumblr inline mn62nihTLW1qz4rgp

Comments on this Article: 0

Add a Comment

Add a Comment:


Thank you for adding to the conversation!

Our comments are moderated. Your comment may not appear immediately.