One of the things I tell potential clients is that being social (e.g. actively using social media) in industries that are typically viewed as less of a fit for social media can be a great way to stand out, to show thought leadership and to reach new audiences (or your existing audience in new ways).
For example, Indium corporation has been a great example of a company that embraces blogging and social media – and they’re in the solder paste business! An example of a company that I feel is doing a great job of social media and content in the B2B software space is SAP. You can see highlights of my perspective on them in this presentation on “Social Media and Intimacy” on slideshare. I’ve found that company leaders who think that none of their competitors are in social media have been very surprised when they (or we) actually investigated what others were doing.
Can we find other examples in “Non-Social Industries”?
To find out what people are doing to connect with their customers, partners and other industry stakeholders on social media in less social industries, I worked with a couple of my colleagues to pull together this infographic.
In the following infographic, you’ll see:
- Why you should be social, even if not everyone in your industry is on board
- Examples of companies innovating in social media
- Things to watch out for with social media in non-social industries
Examples that we used include companies in the following industries:
So what do you think of being social when others are not as eager to jump in?
Note: Additional credit to interns Sufian Malik (research) and Social Lantern (Matt Kallechy)