The CPG Industry’s Product Identity Crisis

Brands know that success is dependent on their ability to engage consumers across the path to purchase, but that’s easier said than done. Product content, like images or packaging materials, is at the heart of any branding strategy, but brands often overlook the complexity of keeping this information up-to-date, consistent and accurate.

Gladson, a syndicated e-content provider, created the accompanying infographic to demonstrate for CPG brands and retailers why informative and consistent product content is important. The infographic also outlines specific areas where brands struggle with product content.


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