There’s no doubt that many businesses are in love with social media as means to promote their business. However despite the growth of social media, email remains a key and integral part of any marketing campaign.
The time at which you send an email can be critical to maximizing its open and click rates. So if you’re thinking about using email marketing or sending out e-newsletters or if you just want to improve the email open rates and click-through numbers of your current email newsletter or email marketing campaign then this infographic with data from GetResponse will certainly be of use.
- Most links are clicked between 8 am and 9 am, and 3 pm and 8 pm
- Most emails are opened between 8 am and 9 am, and 3 pm and 4 pm
So for the best results send your marketing emails and e-newsletters either early morning or early afternoon when your subscribers are likely to be reviewing their inbox. And remember:
“Schedule emails to land in the inbox no later than 1 hour before top open times, so they get maximum attention and results.”