If you are a marketer or business executive looking for new ways to connect with your audience, you should consider online content marketing. Its 5 core elements work together to deliver your brand message efficiently and cost-effectively. By learning to shift resources from traditional marketing methods to the 5 core elements detailed in the Infographic below, you will be taking that first critical step in shaping your online content marketing strategy.
![The 5 Core Elements of Online Content Marketing [Infographic] image 5 Elements of Online Content Marketing Infographic](http://cdn2.business2community.com/wp-content/uploads/2012/09/5-Elements-of-Online-Content-Marketing-Infographic.jpg "The 5 Core Elements of Online Content Marketing [Infographic]")
Hummmm wow such an easy and efficient presentation of the concept and how different elements effect each other…i must say i have seen such illustration for the first time and it was awesome
What ties these 5 core elements together is social media. After you create say a video or an e-book, social media provides a fantastic way to share your new content. Sites such as Facebook and Twitter have the potential to reach more audience members which then drives them back to your blog and website so they can enjoy more of your content and become better familiarized with your brand.
Agree with you Nick. Actually I would go further that if Jacey is saying blogging is SM per se, she is wrong. Folk nowadays simply check out a company’s Fbook & at times now Pinterest just for presence. Once done they are much more likely to buy.
Jacey,
Great infographic! Content marketing is typically the cornerstone of the marketing stategy we recommend to clients. Needless to say, I have a wealth of experience in it, and this is one of the best things I’ve seen to communicate the basis of a content marketing inititive.
As Niok commented, social media is a key part of your content distribution strategy. If your content isn’t getting shared, you’re not getting anywhere near the most from your content marketing campaign.
Thanks for the wonderful feedback, I’m glad that you all have seemed to find it useful. Nick and Steve, I think your thoughts about social media as a necessary component of a content marketing strategy are spot-on. You may have just inspired my next infographic!