Social Research and Revenue [Infographic]

In today’s market e-tailing is a high growth market and useful information, be it leads, demographic info, sentiment, consumer behavior or likes and interest is highly important and valuable. In this social era, the ability to easily capture socially relevant and contextual open graph information via Facebook API’s or social commerce platforms allows marketers to harness this social information in meaningful and effective ways to increase sales and conversions.

Sources: Social Annex  & Social Commerce Blog 

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