How To Sell Without Selling (Infographic)

How To Sell Without Selling (Infographic) image nWL2c8n8 820x326 600x238

Ready to put your business on autopilot?

That’s right, selling doesn’t necessarily require constant aggressive marketing. You don’t have to sell to sell. Setting up a strategy for passive sales is an increasingly important aspect of marketing, and it doesn’t annoy customers like more aggressive tactics do.

Stride recently released a neat infographic about the topic, actually. It covers most of the bases (you can find them below), but I can point out the important bits for you, because I’m super nice and generous.

Here are some important notes on how to cater your products’ marketing so they sell themselves:

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Strong Colors

  • 85% of buyers say color is the primary reason they bought a specific product (Tweet this)
  • 93% of buyers say that visual appearance is very important to them when buying a product (Tweet this)
  • Black represents power, used for high end products
  • Orange can be aggressive, and creates a call-to-action
  • Red is energetic, and gives urgency to a product
  • Color increases brand awareness by 80% (Tweet this)

We at eZanga find color really interesting. See more here and here.

Appealing Website Design

  • 42% of shoppers’ opinions of a website depend on the site’s design (Tweet this)
  • 52% of buyers will not return to a poorly designed website (Tweet this)
  • 64% of visitors won’t buy anything if the website is too slow (Tweet this)
  • 10% won’t complete payment if the payment process is too long (Tweet this)

“The Good Cause Effect”

  • 50% of customers will pay more for a product if the company is philanthropic (Tweet this)
  • 60% of people say that buying products from socially responsible companies is important to them (Tweet this)
  • 91% of people are more likely to switch brands to one with a good cause (Tweet this)

Word Play

    • More than 50% of people will enter a store that has a SALE sign (Tweet this)
    • 60% of people are more likely to buy something if the word “guaranteed” is associated with it (Tweet this)
    • 90% of people say that positive reviews influence their decision to buy (Tweet this)
    • 25% of people are more likely to buy if they receive follow-up information (Tweet this)

How To Sell Without Selling (Infographic) image elejL2K6 820x6577

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