iAcquire teamed up with SurveyMonkey to discover the sway movie studios had on the general public. A measly .2 percent of respondents surveyed said movie studios weighed in on their decision making process. There are 1.73 billion social media users in the world, so why is this marketing channel under utilized by the movie business?
It’s no secret that with social media that loyalty gap can be closed. If only studios made good use of that living connection. Let’s look at the damning details.