The Psychology of Color

Imagine this scenario: you’re out house hunting and the realtor is showcasing what could be your next home, room by room. As you enter the living room you may think you love the space, but there’s something off about it: you just don’t like the color. It may not be a deal breaker, but you know that you’re going to have a new project on your hands when you move in. Besides the size of a room, the color of the paint is often the next priority for homebuyers. Why is the color of a room or house of such importance to us? The psychology of color reveals that different colors can have variant affects on our mood, and even on our physiology. With a house being a long-term investment, you want to be sure that each room creates the right environment for family and guests.

Colors like blue and green are more calming and easier on the eye than other colors. They are peaceful colors, which actively produce chemicals in the brain to sooth us. Blue is often used in bedrooms, but also in studies, as blue helps us concentrate and stay productive. Green can also help you relax, which is why television studios and hospitals use green in waiting areas to relax people waiting to go on television or anticipating a diagnosis.

Conversely, colors like red and yellow have been found to make people emote more, as they are harsher on the eye. Red and yellow are more likely to attract attention, and speed up heart rates. People are more likely to lose their temper in yellow rooms, and babies tend to cry more in rooms painted yellow. Meanwhile, red has also been found to increase a person’s appetite.

Looking for a more “safe” or neutral color? White goes with everything, and a light or dark browns are also more noncombatant colors for interior painting.

See more on the infographic below from Units Portable Storage:

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