Each month, ChoiceStream looks at online advertising data to highlight the top audience segments relevant at this time of year. The Audience Cost Calendar represents the relative media costs of reaching people in a specific audience. A number above 100 represents a segment trading at an above average cost; below 100 are selling for less than the average cost. As a result, marketing professionals can plan campaigns around the types of segments trending at a lower cost.
Key findings from the November Audience Cost Calendar focus on topical audience segments, particularly on how the automotive, holiday and vacation travel, and holiday shopping segments trended in October.