Mobile is a Key Media Source for Auto in the UK

Mobile is a key media source for auto in the UK as 44 percent of mobile searches result in a purchase and 30 percent of the country’s mobile auto audience use mobile exclusively. Although UK mobile searchers are very reliant on the mobile web, nearly half of smartphone searchers and 29 percent of tablet searchers have used an auto app.

Auto-related insights from the the first ever xAd-Telmetrics UK Mobile Path-to-Purchase Study will help mobile advertisers identify the mobile preferences and behaviors of UK consumers searching for and buying automobiles, and related purchases.


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