Meaurement and ROI Top Social Media Concerns

A new survey of 44 global PR firms revealed that 82% want a standard measurement tool and that measuring ROI is the number of barrier to using social media.

Meaurement and ROI Top Social Media Concerns image 8207059392 11b33c4b8d b1

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  • It is difficult to measure social media but all other online analytics, especially the incredible wealth of data available form google analytics, should be enough for any business to work out that it works. You also need good internal disciplines such as asking every prospect how they found you and recording this consistently.

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