Luxury Auto Brands are Driving Digital Adoption

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Martini Media released an infographic that explores how luxury auto brands are driving digital adoption. Martini is a leading digital media and content platform for engaging affluent online users. The study, led by well-known researcher Michele Madansky, uncovered these highlights:

  • This year, 94% more auto brands are utilizing digital video than last year
  • Luxury auto marketers devote 28% of their budgets to digital, compared to all auto marketers who invest 40% of their budgets in digital
  • 40% of luxury auto marketers expect double-digit growth with the investment in digital channels
  • 65% of agencies say auto brands are moving into digital channels more quickly than other brands
  • Social and mobile are quickly growing in importance as advertising channels for auto brands
  • 95% of auto brands believe that high impact rich media is as effective as TV advertising
  • 61% of auto brands will be shifting TV ad dollars to online video efforts

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